Monterey Jack’s

About Monterey Jack’s

Whether you’re looking for an exciting new franchise brand to add to your existing food service portfolio, or you have great sites with underperforming restaurants you’d like to replace, you’ve found the perfect multi-revenue streamed business model in Monterey Jack’s!

One of a wide range of food franchises operating successfully in the UK, Monterey Jack’s has eight restaurants serving more than a million guests every year and it’s on track to open a whole lot more. Monterey Jack’s is so much more than the sign above the door – it’s a well-loved hospitality brand synonymous in the restaurant business with great food and great times, perfected over many years and successfully replicated time and time again in carefully chosen locations. Its delivery and collection business is more popular than ever with guests ordering through its own app, website and with all the usual third party brands.

So, what makes Monterey Jack’s the perfect restaurant industry franchise for 2021 and beyond?
• It opened eight restaurants in six years (without COVID-19 restrictions it would have been 12) so it’s a brand that’s on the way up with a proven business model and slick takeaway, collection and delivery options.
• Many fantastic sites are now available across the UK – perhaps you already know of one in your area? Perhaps you have one but just can’t find the right brand to get the best from it? Monterey Jack’s offers a wide range of fit-out options to work in the best locations of all shapes and sizes.
• The company’s food and beverage franchise model has been a long time in development and its rollout ambitions are very realistic. It is looking to partner with franchisees who can take full advantage of everything Monterey Jack’s has to offer in the food-service industry and create a local hero of a restaurant in their own town that buzzes with fun and excitement.
• The business is so successful because it has mastered the art of creating venues with a mass-market appeal that encourages loyal fans who come back time and time again.
• The menu features consistently great food and healthier products that doesn’t force guests to order fries with everything and has low carb and innovative vegan options. The company has also been voted Best Burger in Scotland!
• A dazzling cocktail menu where everything is £5.95 (you will sell a lot of these!).

How does the Monterey Jack’s restaurant franchise business model work?

Building a Monterey Jack’s takes commitment, skill and experience and the brand expects franchisees will likely be multi-unit restaurant operators with a clear track record of success.

It will also be looking for partners who share in its dedication to customer service - the company understands what keeps guests coming back for more, and it will expect you, and the amazing service team you’ll recruit, to share this passion. Each site will be subject to a full survey, design and individually costed fit-out to ensure the best possible and best value solution for your restaurant business plan.

What attributes is Monterey Jack’s looking for in a franchise business owner?

Building a Monterey Jack’s takes commitment, skill and experience and the brand expects that its franchisees will likely be multi-unit restaurant operators with a clear track record of success.

The company will also be looking for partners who share the business’ dedication to customer service – Monterey Jack’s understands what keeps guests coming back for more, and it will expect you to share this passion.

What training and support do franchisees get?

Once you’re through the application process, the business will help you find and acquire the right premises for your restaurant and design and fit it out properly so it’s ready to welcome guests and start creating your own local legend!

Monterey Jack’s also provides you with:
• 10-year franchise agreement
• Use of its trademark, intellectual property and operations manual within a specified marketing territory
• Three-week initial induction training programme covering: brand values, operations manual, operating templates, use of operational software, customer service, training, sales and marketing
• Pre-launch marketing and store launch strategy
• Access to ongoing support and development programmes that have been developed to help you accelerate the growth of your business especially in the crucial early stages. The dedicated support team are here to ensure you get the most from all the revenue streams at your disposal
• It provides full online virtual and MJ GURU support services in real-time to all franchisees ensuring you are never left without answers or solutions. The package also includes managed direct customer service support to customers, freeing up franchisees from calls and messages allowing you to concentrate fully on running your business
• Access to nominated suppliers (food production, packaging, insurance, accountants, vehicle livery, branded merchandise, etc.). Monterey Jack’s has incredible relationships with its suppliers and they fight hard to win and keep its business!
• It also provides you with full online training courses for the production of all products as well as videos so you and your team can ‘see’ how to assemble each product correctly!

Did you know?

Monterey Jack’s is eligible for funding support!

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Marketing support
• Centralised sales and marketing/PR collateral
• Centralised proofing service for all local PR and marketing initiatives
• National marketing promotion including TV and radio
• Website that includes postcode search of branches, online ordering nationwide, online table booking nationwide, allergens and company info, customer service support etc.
• Very strong, award-winning social media support

Monterey Jack’s has won many accolades, including Best Cocktail Bar, Best Mixologist, Best Burger, Best Marketing… even best business!

How much does it cost to become a franchisee?

Total costs for this franchised business will vary depending on size and location. However, Monterey Jack’s will be looking for franchisees with liquid assets of £1m and the ambition to open at least three restaurants over an agreed time scale and in the right locations.

The single-unit franchise fee is £25,000, with a royalty fee of 6 per cent and a marketing fee of 3 per cent.

What locations or territories is Monterey Jack’s looking to operate in?

The company has eight busy and successful restaurants across Scotland and is looking to grow that number to around 30 with a mixture of company-owned and franchised restaurants. It knows that the model will work particularly well in large cities with outgoing demographics like Manchester, Liverpool, Birmingham, Newcastle, Bristol and Brighton.

What are the franchise terms of agreement and renewal?

Monterey Jack’s offer a 10-year franchise agreement.

What can you expect to make as a franchise owner?

Monterey Jack’s makes no promises on profit and turnover as each site will have different potential, but if you’re a great operator and follow the model, then you should be very happy with your investment!

How soon can I open my first restaurant?

Why is a Monterey Jack’s franchise a good investment? 

Monterey Jack’s has eight restaurants serving more than a million guests every year and it is on track to open a whole lot more. But the brand is so much more than the sign above the door – it’s a well-oiled, guest dazzling, hospitality express train perfected over many years and successfully replicated time and time again in carefully chosen locations.

Its hot food delivery and collection business is more popular than ever with guests ordering through its own app, website and with all the usual third party suspects.

Whether you’re looking for an exciting new franchise brand to add to your existing food service portfolio, or you have great sites with underperforming restaurants you’d like to replace, you’ve found the perfect multi-revenue streamed business model in Monterey Jack’s!

How in demand is Monterey Jack’s product

Guests of this food business come for the stunning selection of mouth-watering twists on everyone’s favourite North American classics. And because Monterey Jack’s is committed equal opportunity feeders, it offers nearly 20 different vegan burgers and puddings that can be free of everything but flavour.

They also come for the irresistible MJ’s cocktail menu that’s the talk of every town the brand is in. For some, it’s its thick shakes, sharp shooters and sweet sundaes. For others, it’s the perfect simplicity of hot pizza and cold beer every time.

Aside from all of that, do you know why they keep coming back? Because Monterey Jack’s culture never lets them forget that this is all about them. It’s their time, and whether it’s to unwind after work, go BIG for a best friend’s birthday or sit around a packed table with all the family, they know their local Monterey Jack’s team won’t let them down.

How do I start setting up my own Monterey Jack’s franchise?

Can you see yourself as a successful restaurant and bar owner? Want to get into the food-service business? Have aspirations to get into the food and drink industry? To request further information on franchising with the company, prospective franchisees should complete the form below and click on the ‘Request Free Information’ button now.