Beyond the initial training, what ongoing support does a franchisor provide?
answered by Brain DuckettChairman of The Franchising Centre
Brian Duckett writes:
The various types of support, and the quality and amount thereof, will vary greatly from system to system.
The franchisor’s job is to enable each of its franchisees to build a stable and successful business.
Whether that business is a one-man band or a multi-unit food service outlet, the franchisee needs to know how to get customers, how to properly provide the relevant services to those customers, how to make sure the finances and administration of the business are under control and how to regularly review performance and plan improvements.
In the early days of a franchisor business, which is still being run by the founder, there will be very little support because it will be too busy trying to recruit more franchisees. There should be a manual that gives some information and there may well be some telephone support, but that will be it.
Compare that with an established franchisor, which may by now have a management team or can afford to outsource to franchise consultants with expertise in all areas of the business, and you’ll see that a far greater width and depth of support will be available.
Most franchises fall somewhere between the two and the best way to check whether their level of support is sufficient is to ask existing franchisees.
Brian Duckett is chairman of The Franchising Centre, part of the world’s largest network of specialist franchise consultants.
- Does a location for a franchise have to be assessed by the franchisor?
- Is a franchisee restricted when it comes to picking suppliers for the business?
- What’s a franchise resale?
- Is there any legal difference between a business format franchise and a business opportunity?
- What are the benefits of investing in a British Franchise Association member franchise?
Want to be your own boss? Start today!
Relooking is a beauty franchise, offering a variety of skin care and anti-aging treatments... find out more£18,000 Minimum Investment
Sweets and Treats Vending is a confectionery distribution franchise company... find out more£9,950 Minimum Investment
SuperGreen Solutions is an advisor, supplier, and installer of energy-efficient solutions to… find out more£178,000 Minimum Investment
Wikane is a business development franchise, specialising in working with SMEs to help them… find out more£38,000 Minimum Investment
Enquire now from
You have pending
Here's just five reasons why you should join our FREE newsletter!
New articles added every week
Hand picked franchise opportunities just for you
First class help and advice for franchising and business
We have the industries best contributors on board
Inspiring and insightful franchise case studies