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“Demand for our cosmetic procedures keeps on growing”

“Demand for our cosmetic procedures keeps on growing”

Guilia Tom, co-founder of the London Beauty Lasers franchise, reports on the stratospheric rise in interest for beauty enhancements since the pandemic

The plastic surgery business is booming, thanks to the pandemic. In mid-March 2020, non-essential services such as cosmetic surgeons and dermatologists in major hubs across the world were forced to temporarily close, but as they began to reopen their doors three months later, prospective clients were quick to knock.

Giulia Tom and Gabriela Brewer are cofounders of London Covid Testing Clinic ( and London Beauty Lasers Clinic (, which provide a range of health and beauty services from PCR, antigen and antibody tests, to beauty procedures such as facial laser CO2 treatments, EMS body sculpt, U shape and many nonsurgical aesthetic treatments.

Demand for EMS, a body-contouring alternative to liposuction, was 20 per cent higher in July than during the same period in the previous year.

“When restrictions lifted, available appointments in our clinics for EMS Sculpt became very scarce, as Brits wanted to lose their extra pounds fast,” says Guilia. “Botox and Co2 also rose in demand, as people got ready to socialise once again.”

“We were booked up for months,” she continues. “And interest in our treatments didn’t peak when quarantine ended – it just keeps on growing,”

Giulia says that the “quarantine 10” — the typical 10 pounds gained during the pandemic — might at least be part of the reason for the increased interest at her clinics. And while gyms were closed, people got used to either training at home or not training at all, which makes them more open to trying alternative procedures. She believes social media plays a part, too. “People are more open to cosmetic enhancement after using the various filters that make them look better,” she says.

At a glance


February 2021

Number of franchised outlets:


Location of units:

Victoria London, Knightsbridge London, Glasgow, Manchester

Investment range:

£100,000 minimum

Minimum required capital:



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