Provides a range of all-year-round lawn treatment services to the domestic market
Homecare & Property Maintenance
The Greensleeves franchise provides a range of all-year-round lawn treatment services to the domestic market throughout the UK.
Founded in 1998, its 88 franchises look after 60,000 customers by assessing, treating and maintaining their lawns via a tailored seasonal programme.
Annual treatments include scarification, aeration and overseeding, plus the application of lawn feed, moss control products and fertiliser.
The company’s specialist treatments include lawn renovation, spiking, hydration, weed control, hard surface cleaning and the application of fungicide and insecticide.
Greensleeves Lawn Care’s own ‘feed and weed’ products are safe for children, pets and plants and incorporate a ‘no scorch’ technology, which means they don’t need to be watered in.
The company claims its expert service can work out more cost effective than if customers treated their lawns themselves. It also says customers can see an improvement in their lawns between 12-16 days after Greensleeves Lawn Care’s first treatment.
Greensleeves Lawn Care first piloted its franchise business in 2000 and is a full member of the British Franchise Association.
Initially, this franchise can be run from home or a van. In the early days, a Greensleeves franchisee’s role is split between advising customers about the treatments their lawns require and treating them accordingly and marketing/administrating the business, which is done using the company’s bespoke software system.
Customers sign up to a programme of treatment that requires a Greensleeves Lawn Care franchisee to visit their homes five times a year.
The exclusive postcode territories in which franchisees operate contain at least 80,000 customers, which means there is scope to build a business incorporating multiple vans.
Greensleeves resale franchises are also available. Resales are already established businesses, which are up for sale because the franchisee may wish to retire or pursue other interests.
Greensleeves Lawn Care says franchisees must be able to deliver first-class customer service at all times, as the business relies on repeat business and referrals to grow.
This company has franchise opportunities available throughout the UK.
Most franchises offer a tried-and-tested business concept that has been piloted and replicated throughout the UK. Greensleeves Lawn Care is no different, meaning some of the risks associated with starting your own business are already mitigated.
In addition, the market potential is significant, according to Greensleeves Lawn Care, which states that its year-round treatment programme could improve the look of 60 per cent of the 20m lawns in the UK.
The size of a franchisee’s trading territory means there’s plenty of room for growth as well, resulting in larger profits and a greater resale value if franchisees aspire to take on more of a management role, rather than be exclusively hands on in the business.
Greensleeves Lawn Care provides the following example of the earnings potential of a franchise that makes sales to 350 customers annually:
• Year one sales: £37,810. Net profit: £23,133.
• Year two sales: £82,440. Net profit: £34,240.
• Year three sales: £130,548. Net profit: £49,015.
• Year four sales: £180,041. Net profit: £55,558.
• Year five sales: £229,650. Net profit: £70,490.
These figures are for guidance only. Actual franchisee earnings will depend on the make up of the trading territory and the amount of time and effort invested in the business, coupled with a franchisee’s ability to build a successful franchise using the franchisor’s operating methods and procedures.
Greensleeves Lawn Care charges an ongoing franchise fee of seven per cent of a franchisee’s monthly turnover, plus a fee of two per cent of turnover that goes towards the marketing activity undertaken by the franchisor on behalf of the franchisee network to raise and maintain brand awareness.
The company’s head office is in Skelmanthorpe, Huddersfield.
Initial training lasts for 14 days and teaches franchisees about all Greensleeves Lawn Care’s services and treatments, goes in depth on the systems required to run the franchise successfully, provides an inside track on the suite of software used exclusively by the company’s franchise network and ensures franchisees are health and safety compliant.
The health and safety aspect of the training means all franchisees gaining the PA1/PA6a safe use of pesticides qualification.
Ongoing support from Greensleeves Lawn Care’s head office team starts from day one of opening for business.
The franchisor’s proven marketing plan results in franchisees receiving a significant number of sales leads during the start up phase of the business. £7,000 of the franchise fee is allocated to this activity, which includes the organisation of a leaflet drop in a franchisee’s territory.
On top of this, franchisees are provided with business and financial planning support, as well as assistance with invoicing, credit control and chasing late payments.
In territory meetings and seminars are arranged on a regular basis to ensure franchisees are progressing in line with their business plans and to share industry updates and best practice across the network.
Also part of the franchise package is machinery, the deposit for a vehicle, signage, stationery, initial stock and a search engine optimised website.
The initial franchise agreement lasts for five years, which is renewable subject to certain criteria being met by the franchisee and in agreement with the franchisor.
You can enquire about a Greensleeves Lawn Care franchise today by providing your name and email address on this page. A member of the company’s franchise recruitment team will then make contact to discuss the opportunity with you.
As part of the recruitment process, Greensleeves Lawn Care invites all prospective franchisees to spend a day at the company’s head office to see first hand how the business works, meet some of the team behind the brand and determine whether they possess the attributes necessary to join the network.
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