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“We both love the customer interaction but adding pets into the equation enables us to expand on our genuine interest in the wellbeing of animals”

“We both love the customer interaction but adding pets into the equation enables us to expand on our genuine interest in the wellbeing of animals”

Nigel and Berni Woodall, Oscar Pet Foods Knutsford, explains how it is business as usual

After two years of postponed and cancelled shows, OSCAR franchisees are out and about doing what they love most – meeting new customers and their pets!

From large country shows to small local events, such as dog shows, fetes, and farmers’ markets, franchisees are enjoying the freedom to showcase a wide range of products and nutritional expertise.

With our signature Honest Label declaring every, single, ingredient by per cent to our free helpline offering outstanding pet care and behavioural advice, we are committed to helping customers choose good quality pet food.

Many new pet owners are uncertain of what to feed their pet, especially when facing a cost-of-living crisis, so social events give OSCAR nutritional advisors a platform to promote key features and benefits of feeding an OSCAR diet – including calculated feed rates which maximise pet welfare and help customers budget with confidence.

Shows are always a valuable form of advertising and an inspiring way to generate new customers – there are lots of pets out there just waiting for OSCAR.

Based in Preston, Lancashire and established in 1994, we are proud to be British and put pets at the heart of everything we do.

Nigel & Berni Woodall, Oscar Pet Foods Knutsford

“We both love the customer interaction but adding pets into the equation enables us to expand on our genuine interest in the wellbeing of animals. Working as a team has helped us to divide our attention in different directions, ensuring that each customer is cared for personally.

“Our motto for expansion is ‘be seen’! Getting out and about and being noticed is so important for customer development. Weekly visits to the park, local shows and regular monthly markets (where customers are waiting for us), are of great value to our business. Pub dog shows and pet parties have become social events that always bring in new customers.”

With over 17 million U.K. households enjoying the benefits of owning a pet there has never been a better time to step into the pet industry.

At a glance

Established:

1994

Number of franchised outlets:

80+

Location of units:

Nationwide

Investment range:

from £8,995 (plus VAT)

Minimum required capital:

£8,995 (plus VAT)

Contact:

Janet Walmsley, 0800 068 1106

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