Dor-2-Dor is a door drop marketing service, specialising in local leaflet and magazine distribution
Print & Promotional Services
Dor-2-Dor is a leaftlet distribution franchise, providing local letterbox marketing services for both local and national businesses. Founded in 1992 as a direct mail company, it has grown into the market-leading company in the industry, with a national network of franchises.
Dor-2-Dor provides services for shops, businesses and local government, as well as design and print of marketing material, and distribution.
The head offices of the Dor-2-Dor franchise are located in Harpenden, England.
To start your own Dor-2-Dor franchise, you’ll need to invest a minimum £10,000 (excluding VAT) for a standard sized territory. Larger territories may require an investment of up to £16,000, depending on size.
Dor-2-Dor provides a complete door-drop marketing solution for businesses, covering all aspects of design, print and distribution. This can present a lucrative opportunity for franchisees, with multiple revenue streams available.
Dor-2-Dor’s artwork design and print services are managed by the company’s head office team, and franchisees can expect a margin of approximately 25 per cent on print services. However, you are not obliged to use or offer the Dor-2-Dor print service as a franchisee, and are free to use other providers if preferred.
The company also has developed its own approaches to both recruiting delivery staff, known within the franchise as ‘Post People’, as well as obtaining business. Franchisees drop Dor-2-Dor leaflets along with client materials, helping to generate new prospects, and also have a Leaflet Lookout Network to backcheck the work carried out.
It’s possible to get third party funding from most major banks to start your Dor-2-Dor franchise.
Territories are available all over the UK. Franchisees receive an exclusive postcode for an area of distribution. A standard territory covers approximately 50 – 100,000 households.
You do not need any experience in door-drop marketing, however, it is essential to be comfortable in a sales and marketing environment to succeed in this industry. Potential Dor-2-Dor franchisees will be involved in marketing the service to existing and potential clients, so it is important to be a confident and effective communicator.
Working with a market-leading brand, you will also be responsible as a franchisee for maintaining their high reputation, so you must be able to deliver a professional, reliable level of service to your clients at all times.
As you’ll also be involved with other franchisees in the network and the Dor-2-Dor head office, having good team work skills will also be a great advantage.
A Dor-2-Dor franchise can be run from home or a small office, and requires minimal overheads.
All franchisees receive the Dor-2-Dor Start-up Pack, which provides everything you need to get started with your business. This includes marketing material and branded stationary. The pack also includes the brand’s bespoke tools, designed to improve workflow, such as its customer Deliver-IT Round Management Software, delivery mapping tools and GPS trackers, and specialist counting scales to accurately count leaflets.
All franchisees undergo a two-day training at Dor-2-Dor’s head offices in Harpenden. This covers all essential aspects of the day to day management of the business, as well as key business skills, marketing and client outreach, and understanding the Dor-2-Dor business model.
After the initial training course, you’ll be given pre-printed marketing materials to help you start building a client base in your local area, giving you a head start before you start to find clients.
Further training sessions are also available on an ongoing basis, to help franchisees develop and grow the business.
To assist in marketing a new franchisee, Dor-2-Dor provides a local website for each franchise, featuring information relevant to the distribution area such as zones, reviews and contact information. Dor-2-Dor also assists with online marketing, with SEO optimised campaigns to improve visibility and help potential clients to find their nearest Dor-2-Dor provider.
Dor-2-Dor provides continual support for their franchisees, through their head office support team, via phone and email. They are on hand to help franchisees resolve any queries and issues with distribution, print and design.
The company also uses a bespoke piece of software to manage route planning and delivery, called DELIVER-IT. This can help franchisees to easily review delivery rounds for Post People, so you can monitor customer orders, minimise mistakes and manage clients more effectively.
Despite the growth in digital marketing, direct mail remains an essential advertising tool for businesses across the country, as it can provide a much higher ROI compared to online, TV or radio advertising campaigns. Franchisees can provide services for all kinds of organisations, from small, local businesses to larger, established brands.
Despite being a low-cost franchise, requiring minimal overheads or set up, it can potential have consequently a high level of income, and gross profit margins can increase rapidly, the more leaflets you distribute within your designated area.
Dor-2-Dor is also the market-leading brand in the direct mail industry, with over 29 years of experience, and a strong reputation for excellent, reliable service amongst customers. With a proven business model, strong levels of support and networking among franchisees, and assistance from the company’s head office to ensure you can grow, this can be a great way to thrive as a business owner.
To find out more about starting your own Dor-2-Dor franchise, you can first check your nearest available territory on the Dor-2-Dor website. Following that, contact them via email or through their online contact form to obtain more information.
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