Significant investment in the Bargain Booze brand has assured its future at the forefront of franchised off licence
There’s good reason that Bargain Booze is one of the most sought after franchises on the high street.
Not only does this market-leading brand inspire loyalty and engagement across a broad customer base, but significant investment in the Bargain Booze brand over the past three years has assured its future at the forefront of franchised off licence.
The company’s key product lines include discounted craft beer, lager, cider, wine, spirits, soft drinks, e-cigs, snacks, confectionery, soft drinks and groceries, while it leads the market in adapting fast to new consumer purchasing behaviours, often bringing NPD lines first to market.
The Bargain Booze range is backed up by a package that’s second to none in franchising, led by a team - based in Crewe - imbued with immense knowledge and expertise across off licence, retail and convenience. Its legacy in off licence is unique, alongside buying power that comes with scale and strength of purchasing.
In addition to Bargain Booze, its headquarters operates the UK’s largest franchised off licence and convenience chains and as part of its future-proofing has recently added two new concept stores, Tippl and BBs, to the portfolio.
It’s this powerful combination of factors that enables franchisees to succeed - retailers are given the tools they need as part of a turnkey solution - and gives consumers the best choice, best service and best value on the high street.
As a Bargain Booze franchisee, you’ll be your own boss, but have the brand’s team beside you every step of the way. You can expect the full support of the company and you’ll get your own EPOS system and branding, as well as marketing, POS and digital support. And it doesn’t stop there, as Bargain Booze’s experienced franchisees are only too pleased to share experiences and help and support you on your journey into retail.
Bargain Booze’s franchisee model enables you to have multiple centrally controlled stores and includes the following:
- Market leading alcohol offer with a much loved fascia.
- A centrally managed EPOS system with online ordering.
- Back office support.
- The ability to adapt fast to market trends.
- A best-in-class marketing and digital marketing platform.
- A hand-balled premium delivery service (up to two deliveries per week within a four-hour window).
- Two-weekly special offers.
- Four-weekly promotional package.
- 14 days’ credit.
- Access to Bargain Booze’s Jisp click and collect/home delivery app.
- Access to the Uber platform.
I’ve gone from one site to five
Gareth Wynne owns Bargain Booze Select Convenience Store Mold in Wales and has grown from a single-site operator to a multiple unit franchisee.
He says: “I was a ‘millennium’ franchisee when I joined Bargain Booze and in the last 21 years we’ve certainly come of age.
“We’ve grown from one site to five, due to the simplicity of the model, which is well thought through. The Bargain Booze team has helped me grow my business, giving me strong support and guidance in how to operate multiple sites. My like-for-like sales are now in double figures.
“We compete strongly - and successfully - against some of the bigger retailers locally and also generate good rewards on purchases.
“It’s a well-managed solution that gives me time to focus on the stores, our people and our customers. This engagement is of vital importance, as our local community is at the heart of our business.”
At a glance Bargain Booze
Number of franchised outlets:
Location of units:
England and Wales
Minimum required capital:
0333 300 0693