easyStorage: the go-to brand for storage

easyStorage has an affordable and flexible storage solutions for every customer with a technology drive and highly-efficient business model

easyStorage was founded in 2017 by Tim Slesinger, Nigel Dawson and Halim Boumadani with the vision to become the go-to brand for storage in the UK and Europe. easyStorage, which is part of the ‘easy’ family of brands, best known for easyJet, entered the market with a new and innovative approach to self-storage with ambitions to make storage more affordable and accessible to customers.

The self-storage market has seen huge growth over the last decade with occupancy rates continuing to increase and revenue growth of nine per cent for the past 12 months. However, compared to the US, the UK market is still in its infancy with usage of self-storage being ten times less. The Cushman and Wakefield self-storage annual report predicts that the self-storage market will rise from £27 billion in 2018 to £35.5 billion in 2024.

Storage made easy

Being part of the easy family of brands gives franchisees an instant advantage. People recognise the brand and trust it for its value and service. That’s a key factor for anyone needing storage and the power of those four letters is evident in the business growth. By providing a well-priced, technology-driven and highly efficient business model, easyStorage can offer storage for up to 50 per cent less than its competitors. What’s exciting, is that easyStorage is not just set to benefit from the growing self-storage market but has the opportunity to grow the market further by providing a more affordable solution to a wider audience, similar to how easyJet made air travel more affordable to more people and facilitated huge growth in the airline sector.

In 2018 easyPods were launched in the UK. A mobile storage solution that takes the “rooms” (easyPods) directly to customers on specially adapted vehicles, rather than customers having to arrange to transport their items to a facility and unload themselves. easyPods are stacked in the storage facility in a modular system, maximising the use of space and increasing efficiency which means lower prices for customers. Customers access their storage like traditional self-storage by visiting the facility where their easyPods can be placed right next to their vehicle making loading and unloading easy. No need for lifts, corridors and trolleys!

The next stage of growth

easyStorage now has almost national coverage by a network of easyStorage franchisees although there are still some territories available in the Midlands, North of England and Scotland. The easyStorage franchise has been recognised in 2022 by the HSBC British Franchise Association as an award-winning franchise and has achieved Top 50 status for the fifth year running in the Elite franchise Top 100.

easyPods provide a great solution for many customers but easyPods are not right for everybody. If you require regular access such as running an e-commerce business or need to store stock or building materials or even a classic car, then a different solution is needed. No surprise, as the go-to brand for storage, easyStorage has the perfect solution. easyContainer is the next stage of the company’s growth in the UK market. Having run several pilot sites, easyStorage is now ready to launch a new easyContainer franchise opportunity in January 2023 with a plan to open 300 easyContainer sites across the UK.

A typical easyContainer site has between one hundred and five hundred easyContainers and allows 24-hour drive-up access for customers. easyStorage has developed its own software platform that manages its customers’ accounts, recurring payments and site security which all feeds back to a central command room at their Uxbridge HQ. Using technology, costs are kept to a minimum so that storage is well-priced and delivered with efficient service as you have come to expect from any easy brand.

Why storage is an exciting business

Storage is the original subscription business that builds a recurring monthly revenue in a fast-growing market that’s still in its infancy. Once a storage facility is full, your monthly income is guaranteed. The business is scalable so as your franchise matures you can grow your portfolio by adding new sites.

An easyContainer franchise virtually runs itself so requires a light touch from the franchisee making it ideal to run alongside other businesses.

The easycontainer franchise

The role of the franchisee is to ensure that site standards are maintained and to be a point of contact for customers. Sometimes customers want to view a site before booking so the franchisee will meet and greet and be an important link in the sales process.

easyStorage offer a ten-year franchise agreement and help new franchisee locate suitable sites and manage the planning process. Minimal capital is required as easyStorage provides the storage containers on a rental basis as required to meet the growth of the business and install the technology to run an unmanned site. The central control room monitors the storage facility and works with a local security company to protect the site.

Anyone considering a franchise with easyStorage will benefit from substantial investment to date in technology, service development and the brand.

The new support centre in Uxbridge is home to the easyStorage training academy where franchisees attend regular training to develop their skills and learn best practices. Momentum in the business is driven by an ambitious and determined management team with a wealth of storage, marketing, technology, operations and franchise experience. The easyStorage board comprises top industry leaders with impressive track records with well-known brands. Besides being the creator and owner of the easy family of brands, Sir Stelios is an active shareholder in easyStorage and a keen brand advocate.

This is a great opportunity to join an established, award-winning brand. The typical investment required is £40,000. If you would like to learn more about the easyStorage easyContainer franchise opportunity visit easyStorage.com/franchising.

At a glance

Established:

2017

Number of franchised outlets:

26

Location of units:

UK

Investment range:

£40,000 - £80,000

Minimum required capital:

£40,000

Contact:

Nigel Dawson, nigel.dawson@easystorage.com