Franchisor receives 92 per cent satisfaction rating in anonymous franchisee survey
Wilkins Chimney Sweep received an overall satisfaction rating of 92 per cent and a certificate of ‘continuous improvement’ for the third year in a row following an anonymous survey among its franchisee network.
The Franchise Satisfaction Benchmark by WorkBuzz, founder of the Best Franchise Awards, invites existing franchisees to answer 31 questions based on their ownership experience.
It looks at training and support, the franchise system, culture and relationships, leadership, value, rewards and general satisfaction.
Notably, Wilkins Chimney Sweep franchisees gave 100 per cent satisfaction scores to the ‘work-life balance’ of the franchise and ‘head office support’.
Lisa Kimber, franchise manager at Wilkins Chimney Sweep, says: We were very pleased to receive our continuous improvement certificate following our 2020 Franchise Satisfaction Benchmark survey.
“Last year was incredibly successful for Wilkins. Our franchisees did more sweeps and our network turnover was higher than it has ever been before. We also took on new franchisees and received 10,000 Trustpilot reviews with a 97 per cent positive rating.
“The team at owners Taylor Made Franchising and Wilkins head office take support of our franchisees very seriously and we’ll be addressing all issues highlighted by the results. The survey gives us a great opportunity to improve our offering for both present and future franchisees.
“We know our franchise opportunity is outstanding and with a bit of fine-tuning we’ll be finalists in the 2021 Best Franchise Awards and increase our satisfaction rating for yet another year.”
Darren Taylor, managing director of Taylor Made Franchising, says: “I’m delighted with the results of the survey and really pleased that so many of our franchisees took part.
“I know the Wilkins team will continue to work with the franchisees to maintain our high standards over the coming 12 months.”
As well as Wilkins Chimney Sweep, Taylor Made Franchising also owns Thomas Cleaning, StumpBusters, PVC Vendo and Traas Pest Control.
It recently formed a strategic partnership with Iconic Window Cleaning to help franchise the business.