Anytime Fitness Brixton breaks international pre-sale record

Demand for fitness in Brixton, London has enabled Anytime Fitness’ new location to achieve record-breaking sales

Anytime Fitness Brixton, the newest location from fitness franchise Anytime Fitness, has broken the brand’s international pre-sale record.

The record means the Brixton site opened its doors with more pre-sale members than any other Anytime Fitness site outside of the USA.

The business attributes this record to a combination of close collaboration with Anytime Fitness’ Development Team on securing a perfect location, the ambitions of the site’s franchise owners, and the on-the-ground efforts of the Anytime Fitness Brixton team in engaging with the local community.

Two of the three franchisees behind the location are existing Anytime Fitness club owners.

“We’re incredibly proud of the Anytime Fitness Brixton franchisees for breaking this record,” said Daniel Penn, head of network development at Anytime Fitness UK.

“It’s been a real team effort between ourselves and the franchisees to get to this point and it goes right back to sourcing an ideal location for the gym in the initial stages. Our property mapping and local research showed a significant opportunity for a mid-market gym offering and it’s been amazing to see the team run with it and grab the opportunity with both hands.

“The gym looks fantastic and much of the equipment and training offerings are a response to direct feedback of what local consumers were looking for which has been another key reason for their success.”