New dawn for Apollo Blinds

Apollo Blinds has unveiled a new brand identity as part of the company’s UK expansion plans.

Says General Manager, Patrick Harrison: “This is the most significant development in Apollo Blinds’ 34-year history. Apollo Blinds has invested heavily to develop a brand which repositions the company and reflects our ability to provide inspiring ideas that are expertly delivered.

“Our new image is a crucial part of our five-year plan, which will see us double the amount of franchisees we have and therefore increase our market share and consolidate our position as Britain’s biggest blind store chain.”

The use of elongated letters in the new branding goes some way to explaining what Apollo Blinds is and what it stands for. They imply the upwards and downwards movement that most people associate with the function of a window blind.

Says Harrison: “Encapsulating all our brand values into something as singularly defining as our new logo has taken a lot of time, effort, energy and expense.

“We offer top quality products with a service level to match. Customers come and talk to us to get advice and consultation about the right dressings for the windows in their homes. We provide a consultative interior design service as well as quality window blinds, and this is something homeowners are prepared to pay a premium for.

“Finally, we have the image that now reflects all of those things.”

Apollo Blinds predicts its retail sales will increase from £15 million to £44.36 million and its market share will rise from 4.5 per cent to 11.4 per cent by the end of 2009.