Are there any sectors in franchising with untapped opportunities?

Adaptable entrepreneurs can take advantage of evolving consumer trends, explains Richard Pakey, MD and co-owner of Lime Licensing Group

Certain sectors, such as cleaning, food, home-based or mobile services, and events-related franchises, remain underrepresented despite their strong market potential. One key reason is the perception that these industries have lower profit margins or require intensive labour, deterring some franchise investors. However, these sectors offer untapped opportunities due to their consistent demand, scalability, and relatively low startup costs.

Cleaning services, for example, are essential across residential, commercial, and specialised niches like medical or post-construction cleaning. With increasing hygiene awareness, there is ample space for innovative, tech-driven cleaning franchises. Similarly, home-based mobile businesses – ranging from pet grooming to personal training – allow entrepreneurs to operate with minimal overheads while offering convenience to consumers.

“Certain sectors, such as cleaning, food, home-based or mobile services, and events-related franchises, remain underrepresented despite their strong market potential.”

In the food industry, while major fast-food brands dominate, niche food franchises – such as health-conscious meal prep, speciality coffee, or plant-based options – remain relatively unexplored. With shifting consumer preferences, these could be game-changers. Events-related franchises, including party planning, corporate events, and equipment rentals, also hold significant potential as people seek professional, hassle-free event solutions.

By addressing gaps in branding, operational efficiency, and marketing, these sectors could flourish in the franchise space. Entrepreneurs willing to innovate and adapt to evolving consumer trends will find lucrative opportunities in these underrepresented industries.