BBX franchise donates £50,000 to Red Cross Ukraine campaign

The business service community franchise has funded advertising space for the Red Cross and UNICEF

Since 1993 BBX has helped its businesses trade goods and services without the need for any cash transactions. Now BBX’s members have had the chance to donate their digital trade credits to support victims of the conflict in Ukraine. Together they have already raised £50,000 for the British Red Cross and UNICEF.

John Attridge, CEO of BBX, explains: “We have so many media companies within our community, including magazines, radio and billboards, which means we have access to an incredible amount of advertising space. So, we set up a way for businesses to donate their digital trade credits to a media fund for the British Red Cross and UNICEF. As a result, we can buy media space on behalf of these fantastic charities and promote their fundraising campaigns for Ukraine more widely. 

“We know that thousands of people feel how we did, wanting to help but not sure what they can. So, we organised this so our members can support the work these incredible charities are doing, and hopefully generate more donations with the additional advertising. So far, we’ve been able to raise £50,000 for the media fund through the BBX community, but we’re not stopping there – our next goal is £100,000! It’s amazing to think how much money we could help raise with that.’

Paul Amadi, chief supporter officer from the British Red Cross said: “The Red Cross is responding to the unfolding crisis in Ukraine. People are losing their homes and lives; families are being separated, people are fleeing the country. Donations will help us reach displaced people in Ukraine and those fleeing to neighbouring countries with food, water, medicine, medical equipment and other essentials. We are hugely grateful for this support from the BBX community.”