The new programme explores why franchising is a career choice with great potential
The British Franchise Association (bfa) and ITN Productions have co-produced a news and current affairs-style programme called Franchising the Next Generation. The show explores the value of franchising, highlighting the people behind the success stories and demonstrating why investing in a franchise is a career choice with great potential for new talent.
Pip Wilkins, Chief Executive of the bfa said, “The industry continues to present strong growth. However, the association wants to ensure that this is sustainable through education and support of ethical franchising.
“Our partnership with ITN Productions is now in its second year and we are excited to launch with a programme showcasing the opportunities that franchising can bring to both businesses looking to grow and investors looking to build their own franchise unit.”
Revealing the positive impact franchising has on individuals, business, society and the economy, the programme addresses what franchising is and how it operates, and will highlight how the bfa supports franchising in the UK while examining the latest emerging trends.
Vicki Clubley, Interim Head of ITN Productions Industry News, said, “We’re delighted to be partnering with the bfa to produce a programme highlighting the value of franchising. We hope the content will educate people on how franchises actually work, as well as attract the younger generation to take franchising into their hearts.”
Presented by national newsreader Natasha Kaplinsky, the programme also demonstrates how young entrepreneurs looking to start their first business can become a part of this growing success story with the added advantage of franchisor support.
Franchising continues to go from strength to strength as more people than ever discover the benefits of the franchising model.
The franchising industry contributes £17.2 billion to UK plc and employs 710,000 people, just over half of whom are in full-time employment. There are 48,600 franchise outlets, 93 per cent of which are profitable.
Franchising the Next Generation will form part of an extensive communications campaign featuring bfa’s members and professional partners, as well as journalists, writers, bloggers and relevant government departments.
Franchising the Next Generation can be viewed and downloaded for free here.
You can also view the videos with descriptions here.
