Bluebird Care appoints Phil Pegler as new managing director

Pegler joins the UK care franchise after his former role as CEO of Carewatch

Bluebird Care, with more than 220 locations throughout the UK and Ireland has appointed Phil Pegler as its new managing director.

Pegler will succeed Wayne Smith, the organisation’s finance director who acted as interim MD over the past year.

“I am hugely supportive of the franchise model, particularly for businesses delivering care into customers’ homes. We are operating in a rapidly growing market, with demand for care for older people constantly rising,” said Pegler.

“We at Bluebird Care provide great opportunities for like-minded entrepreneurs, or people with a passion for care, to join us. We have around 30 territories still available, and we provide excellent support for people to expand their own franchise territory. Average turnover across the Bluebird Care network is in excess of £1m and constantly growing (despite the pandemic), so the financial rewards for franchise owners are substantial with many achieving net profit levels of between 15 per cent per cent and 20 per cent.”

Bluebird Care is owned by Caring Brands International, which is also the parent company of Interim HealthCare in the US and Saudi Arabia, and Just Better Care in Australia. In total, the brand provides over 20,000 visits to customers every single day, prioritising an at-home model of care.

“We are absolutely delighted to welcome Phil to Bluebird Care. He brings a wealth of experience, along with passion and huge insight into both the care sector as well as the franchise model,” said Jennifer Sheets, CEO and president of Caring Brands International.

“It is a very exciting time to be joining us – all of the team at Bluebird Care have shown immense commitment and focus during this pandemic. I especially want to thank Wayne Smith, finance director for all his guidance and governance over the last year while acting in the interim managing director role. The resolve and persistence the Bluebird Care team has demonstrated positions us quite favourably for continued growth in the UK and Ireland.”