Automotive paintwork repair franchise ChipsAway is gearing up for what is going to be a busy year after launching its longest ever TV advertising campaign - which runs until September.
2012 was another record 12 months for the company, with £85,000-plus worth of repair opportunities being received per franchise territory last year alone, which marketing director Robin Auld says is down to a carefully developed national marketing strategy.
“ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years,” says Robin, “and this year we’re extending the coverage.”
Appearing on a range of digital channels, since launching its TV campaigns ChipsAway has seen demand rocket by 235 per cent.
Robin explains: “TV is part of a wider mix of national marketing activity, including search engine marketing, which continues to perform extremely well for us.
“Our most recent market research showed that not only is ChipsAway brand leader in its marketplace, but that it also has over 600 per cent more recognition from motorists than our nearest competitors, demonstrating the success of these national campaigns to date.”