ChipsAway shoots first-ever

Leading SMART automotive paintwork repair franchise ChipsAway has shot its first-ever television advert, which will be seen by millions on national TV later this year.

The advert represents a major investment by ChipsAway in supporting its franchisees, raising brand awareness and generating new business through high-impact promotion of ChipsAway’s services to consumers on national television.

Chief executive, Lloyd Evans, says: “We have already seen new business leads for the first five months of 2009 up 68 per cent on the same period last year, and want to continue pushing the ChipsAway brand to as wide an audience as possible.

“We are confident that our powerful new television advert will generate substantially increased levels of new business for our UK network of franchisees.”

ChipsAway has around 350 franchisees operating in the UK and a network of master franchisors overseas. Franchisees operate from professionally liveried vehicles, customised as fully equipped mobile workshops, which means they can repair minor dents, paintwork scratches and bumper scuffs to car paintwork on a ‘same-day’ basis, in a location most convenient to their customer and at a fraction of the cost of traditional bodyshop repair methods.