Dream Doors franchisees get off to a flyer

The kitchen makeover specialist’s franchisee network has generated over £11 million in turnover so far this year, compared to £9 million during the same period in 2018.

What’s even more impressive is that the majority of that growth has come from same store sales.

Ed Brewer, Dream Doors’ director of UK sales, says: “As you would expect, our turnover is growing as the network increases in size.

“More importantly, our like for like, same showroom turnover - meaning franchisees who were already trading this time last year - has grown on average by 17 per cent over January and February.”

A combination of factors has contributed to this growth, according to Ed, including increased digital promotional activity and improvements to how the company’s online marketing has been executed.

“This means we are generating more leads and more appointments and, of course, this is leading to more sales,” Ed adds.

“What’s more, our conversion rate from appointment to sale for February reached 51.3 per cent - again another record.”

Dream Doors was recently bought by multi franchisor Neighbourly.