Hitachi Capital rebrands to Novuna Business Finance

Meaning 'new together', the rebrand comes after a merger with Mitsubishi HC Capital Inc

The fifth-largest asset finance provider in the UK, with a portfolio of over £1.5bn has rebranded. Hitachi Capital will now be known as Novuna following its merger with Mitsubishi HC Capital Inc. This move also coincides with brand new innovations to the service, providing instant funding decisions for brokers and vendors and a new Alfa operating system, a world leader in customer experiences.

Customers can also expect more new features such as partial save, multiple asset line entry and full mobile optimisation – this should create an environment where customers feel they can make more informed funding decisions in an even quicker time frame. Geoff Maleham, managing director of Novuna Business Finance, spoke at the 14 February launch.

He said: “The launch of our new brand is a significant milestone in the growth and development of our business. It has provided us with a unique opportunity to create a bolder, fresher image and paved the way to boost our support to SMEs, franchisors and franchisees as they emerge from almost two years of significant upheaval to their operations. Through the range of financial products we offer, we are committed to providing outstanding service and building on the relationships we have established with our network of introducers and
franchising customers. Our enhanced digitally-led application processes ensure better credit decisions for brokers and vendors whilst leveraging the funding capability of our new multi-national parent company.”

Each of the other business divisions of the parent company, Mitsubishi HC Capital Inc, will also operate under the Novuna banner, including Novuna Vehicle Solutions, Novuna Consumer Finance, and Novuna Business Cash Flow (previously Invoice Finance). With the size of its new partners, Novuna Business Finance can expect to use its expertise as a strong foundation to build from.