Hitsona celebrates 50th studio milestone with new name

Hitsona is running a ‘once in a lifetime’ offer to celebrate its 50th studio location and its rebrand.

Hitsona, formerly known as HITZone, has decided to rebrand to reflect the positive feedback from its members.

The name change is inspired by the Irish word ‘sonas’ which translates to happiness and is a nod to the brand’s community culture as well as its headquarters in Northern Ireland.

Cultivating a positive community has been an intrinsic selling point for the franchise, and Hitsona’s recent changes aim to integrate this authentic healthiness further into the brand.

The name change is also accompanied by the slogan ‘Be Happy. Be Healthy. Be You.’

“Over the past eight years, it has become abundantly clear to us that our community is much more than just a gym, fitness class, or the next fitness fad,” Hitsona said in a media release. 

“HITZone has become a way of life and a family to our owners, coaches, and most importantly, our members. We are a community that profoundly impacts the health, happiness and lives of countless people who join us.”

The brand, which is now operating under Hitsona, also announced that it will be providing a limited time offer to potential franchisees in honour of the brand hitting its 50th studio milestone.

The offer is a business opportunity aimed at the next person who commits to opening a Hitsona studio.

Details of the offer have not been unveiled but those interested can find out by contacting the Hitsona via their website.