Home Instead crowned bfa HSBC Franchisor of the Year

This award represents the pinnacle of franchising and is presented following a rigorous judging process

Home Instead has been named Gold Franchisor of the Year at the virtual bfa HSBC Franchise Awards ceremony.

This award represents the pinnacle of franchising and is presented following a rigorous judging process. Pip Wilkins, CEO of the British Franchise Association (bfa), acknowledged the brand’s ethical approach to franchising and the support it gives franchisees as Home Instead works towards becoming the most admired care company through changing the face of ageing.

The entry focused on its BHAG (big, hairy audacious goal) which is to make in-home care the default norm, rather than the current care home option and how, through a bold, national television advertising campaign the brand is making this a reality. It also outlined the ‘Home Instead Franchise Journey’ which was introduced to support franchisees to be the best they can be through a programme of on-going operational and wellbeing support.

During the formal interview stage of the process Home Instead was able to discuss the wide range of support it has been able to deliver to franchise owners as they faced the challenges brought about by the pandemic.

Speaking about the win, Ruth Brown, business development director said: “We are honoured to have been named as the GOLD Franchisor of the Year winner. This award is very special, but to win it in 2020 feels extra special as it’s such an extraordinary year. This accolade is down to the hard work and commitment of so many people – the 60-strong team at the national office to our franchise owners and their key players and, of course, our amazing caregivers. We could not accept this award without also thanking the many clients and their families who entrust their care to us. Thank you to the bfa for bestowing this honour on us.”

Andy Brattesani, UK head of franchising at HSBC, said: “It was fantastic to hear from the Franchisor of the Year finalists and learn about their journey into franchising. Home Instead Senior Care impressed the judges with its heavy focus on the wellbeing of their franchisees and caregivers.

“Developing the ‘HISC Franchise Journey’, which details the support a franchisee requires from a self-developmental perspective has been very successful.”