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MARKETING SUPPORT IS THE MOST IMPORTANT AREA OF FRANCHISOR ASSISTANCE, ACCORDING TO GLOBAL SURVEY

MARKETING SUPPORT IS THE MOST IMPORTANT AREA OF FRANCHISOR ASSISTANCE, ACCORDING TO GLOBAL SURVEY

43 per cent of prospective franchisees surveyed by FranchiseSales.com would prefer a franchisor to do all their marketing,with a further 48 per cent wanting some assistance and only nine per cent wanting complete control.

Other highlights of the survey include:

• 29 per cent of would-be franchisees ideally wanted a franchisor to take care of strategic planning and the same proportion preferred it to perform the sales function.

• 38 per cent of respondents looking to invest in a franchise were willing to buy in any sector, as long as the concept worked.

• Fast food is the most popular sector, with 26 per cent considering franchises in this industry, followed by working from home (24 per cent), general food (22 per cent) and distribution (20 per cent).

• LinkedIn was deemed the most effective site for researching franchise opportunities, with 26 per cent finding it useful for finding information, 13 per cent for contacting franchisors and 17 per cent for networking with franchisees.

The survey also found 43 per cent of franchisors said finding high quality franchisees was the biggest obstacle to expansion.

19 per cent cited challenging trading conditions and a further 19 per cent uncertainty about the sustainability of the economic recovery as barriers to growing their businesses.

Exciting Franchise Opportunities

Fibrenew logo

Start your own Fibrenew franchise

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Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

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Expected Revenue After 2 Years

N/A

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Fibrenew logo

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Send a free enquiry to Fibrenew for further information!

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APS Legal & Associates logo

Start your own APS Legal & Associates franchise

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Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

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Expected Revenue After 2 Years

N/A

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APS Legal & Associates logo

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Afrikana Kitchen logo

Start your own Afrikana Kitchen franchise

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Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

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Expected Revenue After 2 Years

N/A

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Afrikana Kitchen logo

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Home Instead Senior Care logo

Start your own Home Instead Senior Care franchise

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Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

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Expected Revenue After 2 Years

N/A

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Home Instead Senior Care logo

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Send a free enquiry to Home Instead Senior Care for further information!

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Monkey Music Ltd logo

Start your own Monkey Music Ltd franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

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Expected Revenue After 2 Years

N/A

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Monkey Music Ltd logo

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