Café bakery franchise Muffin Break has opened its 65th UK-based unit in Colchester following openings in Poole and Hastings
Muffin Break, which has been operating in the UK since 2001, now has over 300 stores worldwide.
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Muffin Break puts a focus on quality ingredients and preparation of its signature muffins which are baked from scratch by specialist bakers on-site every day, along with its extensive breakfast and lunch menu.
As bakeries continue to grow in popularity, they look set to compete for a larger slice of the food-to-go market, particularly in light of data suggesting that eight out of 10 bakery purchases are consumed on the move.
Joshua Nixon, head of estates at Muffin Break, said: “Say ‘bakery’ and people tend to have quite a fixed view of what this means, but at Muffin Break, we’re offering something that little bit different. Our collective sites bake around 3,000 sweet and savoury muffins from scratch every day, these sit alongside our all-day food and drink offering. Our product range is really versatile which means we’ve been able to respond to the latest market trends, from the growing demand for vegan baked goods to those that are allergen-free.
“What’s more, we offer security to franchise owners by providing a robust and reliable platform to build their businesses on. We hope that our opening in the town of Colchester will encourage potential owners to see the success of bakery and explore the benefits of franchising in this rapidly growing market.”
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