Muscleworks Gym adds revenue stream with new store

A Muscleworks Gym merchandise store has been launched to add greater value to the gym franchise’s offering

Muscleworks Gym has launched a new merchandise store as part of efforts to add greater value to members as well as expand revenue streams.

Merchandise includes branded work out gear, casual wear, and accessories designed for fitness enthusiasts.

Stores will operate within the grounds of Muscleworks Gym locations, which aims to add a new revenue stream for franchisees who currently generate revenue through memberships.

It is also hoped that the move will increase brand promotion, customer loyalty, and engagement with gym-goers, in addition to boosting revenue opportunities.

In a media release, Muscleworks Gym said: “The store is a testament to our commitment to providing multiple avenues for franchisee success and adaptability in today’s competitive fitness market.

“We’re thrilled to see how this new venture will amplify the Muscleworks brand and deepen connections within our fitness community.”