New PR service for business

Grapevine PR has launched a new service aimed at helping small businesses and start-ups manage their own public relations activity.

Called DIY-PR, the new service is a cost-effective online training and support package designed to teach owners of small businesses how to achieve editorial press coverage by working effectively with the media.

“I am approached by many small businesses that understand the value of PR but are unsure how to take advantage of it as a marketing tool,” says Mel Betts, director of Grapevine PR. “Many of these organisations have great business ideas, but need cost-effective advice on how best to market their innovative product or service.

“The new DIY-PR toolkit addresses this need by providing a simple, comprehensive, downloadable guide on how to attract editorial press coverage.”

The toolkit is made up of five elements covering subjects from how to write and distribute a press release to what the media wants, how to create a PR plan for your company as well as how to get the best from a media interview and other promotional marketing ideas. It can be downloaded in full from www.diy-pr.com and costs £89.99 (plus VAT). Alternatively, individual workbooks can be purchased for £19.99 (plus VAT) each.