Accepting support in the home should enhance your quality of life - not compromise it.
This is the firm belief of Ken Deary, managing director of homecare provider Right at Home, whose growing network is raising standards of expectation about UK homecare and support services.
Homecare is one of the fastest growing franchise sectors, with demand driven by the population ageing at an unprecedented rate. So how does Right at Home differentiate itself in this emerging market? Experience and a commitment to quality are key, according to Ken. That and keeping the customer at the heart of everything.
This strategy is proving successful for the management franchise, which recently signed its 40th franchisee after securing a five star franchise accreditation and outstanding franchisee satisfaction scores for the third year running.
It’s backed by a market leading global franchise with 20 years of trading history and more than 500 offices worldwide.
Ken says: “The priority for most people when they are getting older or living with disabilities is to either preserve their quality of life or improve it. We make this our priority too and go far beyond the traditional model of care at home, which was task driven and often delivered in a way that gave the client very little input.
“Now people have the option of choosing a service that is highly personalised, where consistent CareGivers follow a plan that is built around their individual choices and routines and focus on supporting them to get what they want to out of life.
“Our goal is to make a difference every day and the focus throughout Right at Home is on delivering top quality services - both to our franchisees, in terms of the support we give in all areas of running their business, and to their clients, for who the care teams pride themselves on going above and beyond expectations.”
Ken, who was previously the first ever McDonald’s British Franchise Association Franchisee of the Year, says that while interest in this emerging sector is high, expansion will always remain measured, so that new owners benefit from a high support ratio and are never made to feel like just another office number.
Maintaining a highly engaged network is another priority, as Ken understands the support franchisees offer one another can be as beneficial as what they receive from their franchisor.
“Our owners talk to one another, work together and collaborate with the business performance team,” he says. “Sharing best practice is one of the key benefits of franchising. We also want to encourage our franchisees to innovate and get involved as we break new ground in the way we support families with top quality homecare and support services.
“Our partnership with Carers UK and our groundbreaking new dementia care programme, which will be fully launched later this year, are great examples of this. We look for people who have a strong motivation to be the best and to have a positive impact on their local communities.”
Right at Home UK is delighted to welcome three new franchisees into its network, occupying territories in Bromley and Orpington, Reigate and Crawley, and Mitcham, Thornton Heath and the Streatham Common, West Norwood and Crystal Palace suburbs of south London.
Their offices will be opening in autumn 2016 after the next Right at Home new owner training session is completed.
Each of the new franchisees has completed a rigorous recruitment process that’s designed to make sure they are well suited to the Right at Home business model and brand.
They have undergone a number of in-depth interviews, completed independent validation with their choice of trading franchisees and presented the findings of their detailed research and due diligence to the Right at Home board of directors, demonstrating their understanding of the local marketplace.
Right at Home recruitment co-ordinator Kate Dilworth says:
“Our newly signed franchisees have risen to the challenge we set them to make 100 per cent sure our franchise is the best possible fit for their values and aspirations.
“We are looking forward to supporting them to set up and establish their businesses and anticipate that they will make a great contribution to the group.”