RED Driving School announces new guaranteed pupil model

The franchise operation’s initiative will provide new franchisees with a guaranteed stream of pupils for their first 12 months.

The move comes as RED Driving School looks to grow its franchise base by a further 600 instructors over the next 18 months, with the target of having 2,000 instructors teaching in the UK in 2015.

COMMITMENT
New franchisees who enter a standard weekly 12-month contract will be guaranteed a minimum of 20 prepaid pupils during their first year, with a commitment that a rebate of £50 will be provided for each prepaid pupil short of that target.

“With an average booking of over six hours, this represents a considerable level of income,” Ian McIntosh, CEO of RED Driving School, says. 

“Moreover, the supply of both prepaid pupils and pay-in-car pupils is in fact unlimited, meaning franchisees are more able to focus on teaching rather than worrying about sourcing their next pupil.”

The Driving Standards Agency states that, on average, a learner driver requires 47 hours’ professional tuition. Based on these figures, the guarantee of prepaid pupils through the RED scheme could represent a significant amount of tuition for an instructor.

GAME CHANGER
Ian adds: “We firmly believe this new franchise model is a game changer for the industry. We currently receive over 4,000 pupil enquires every week, taking more than £250,000 in prepaid pupil lessons on behalf of our instructors.

“We are confident in our strong pupil base and, together with our integrated prepaid system, believe this offer to new RED franchisees will help the business connect yet more pupils with more instructors.”