With more than 1,100 locations in development, the brand’s momentum continues to prove its stronghold in its segment
Reputable multi-unit operators, Boparan Restaurant Group and Sainsbury’s are at the forefront of the opening of Slim Chickens’ newest restaurant in Low Hall, United Kingdom.
The better-chicken brand has opened more than 210 locations across the United States and the United Kingdom. With more than 1,100 locations in development, the brand’s momentum continues to prove its stronghold in its segment.
“With increased momentum towards growth, we are excited to share our southern hospitality to the community in Low Hall,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Trusted groups like Boparan Restaurant Group and Sainsbury are great examples of the kind of franchisees we look for internationally. I can’t wait for more people to experience our delicious, cooked-to-order chicken all across the globe.”
The brand prides itself on its fresh products and loyal fan following, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavour profile with each visit.
“As we continue expansion internationally, each location we open signifies the success in the service and support systems we have created for Slim Chickens franchisees,” said Sam Rothschild, CMO of Slim Chickens. “We are honoured to work with standout operating groups like the Boparan Restaurant Group and Sainsbury, who are dedicated to the brand. It’s quality groups like this who enable us to continue to share our fresh, delicious chicken with new communities.”
