Stagecoach unveils pioneering franchise recruitment video

The performing arts franchise pairs with Enhance Media's HireCast

Stagecoach is rolling out the red carpet for its new franchisees with a brand new interactive recruitment video, the result of a collaborative effort with digital recruitment specialists Enhance Media’s HireCast.

The video, released on 12 April, aims to persuade potential new franchisees showing the advantages of the franchise model and the reasons 300 franchisees have already taken the plunge. As a children’s performing arts provider, the network believes it’s important that the brand’s personality and values are reflected in any recruitment effort. This video is hoped to bring onboard franchisees that match Stagecoach’s values.

Stagecoach CEO, Andy Knights, said: “As a performing arts franchise, we are a vibrant company, and those in our network are always great characters with a real passion for children’s enrichment – we’re excited to ignite more opportunities for these types of people. Bringing the right people into our network is vital to us. This new video easily explains to franchise prospects what to expect from being a Stagecoach franchisee – allowing them to quickly decide whether our investment opportunity will suit them as well as it does our existing franchisees.”

In true Stagecoach style, the video features the company’s own franchisees delivering performances and testimonials demonstrating just how happy franchisees and students are with Stagecoach. Mark Heslop, franchisee and principal of Stagecoach Leeds Morley and Mirfield, was involved in the creation of the video.

He said: “Being a Stagecoach franchisee is so rewarding, you get to inspire and develop the next generation of performers, challenging them at every level and watching them enjoy their passion on a weekly basis. It’s amazing as you get to grow a business and make a living whilst doing something you love. The network feels like you’re part of a family – they’re able to support you with anything at every turn, and this video is just another excellent example of that.”

Andy summed it up by saying: “By the end of the video, potential franchisees will know if Stagecoach is truly for them, as the whole thing brilliantly reflects our brand and the people within our network. I’m extremely proud of everyone involved.”

View the video here: stagecoachfranchise.com/united-kingdom