TaxAssist rolls out guaranteed client lead incentive

Initiative marks 25th anniversary of the founding of the small business tax and accounting franchise

TaxAssist Accountants has launched a bold incentive scheme to attract more people to its UK network: it’s guaranteeing 25 qualified leads to new franchisees within the first 12 months of trading.

The initiative marks the 25th anniversary of the founding of the small business tax and accounting franchise.

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Karl Sandall, chief executive director of The TaxAssist Group, explains: “As part of the package we offer to new franchisees, we are now happy to guarantee 25 free qualified leads within 12 months from our national lead generation activities.

“The qualification process maximises efficiencies for franchisees, who currently report a high one-in-two conversion rate. If for any reason we don’t deliver 25 leads, we will refund £200 per lead for reinvestment to the business. No quibbles.

“Having helped hundreds of franchisees to build accountancy practices, we know what works and have the systems and processes in place to help facilitate strong growth for our accountants.

“With our proven and effective lead generation service, we are confident and pleased to be able to offer a guarantee we hope will attract new accountants to our network and reassure them regarding any concerns they may have about new client attraction.”

To help kick-start a franchisee’s business, the TaxAssist support centre provides a comprehensive initial marketing campaign, in addition to the client lead generation service.

This encompasses national online and TV promotion, a variety of client acquisition activities through paid search engine advertising and social media, as well as support and guidance for local marketing within a franchisee’s territory.”

“These national activities managed by our in-house business development team, combined with a visible and welcoming shop, have consistently generated new client sign-ups for all franchisees,” Karl adds.

“We’re also making further developments and enhancements to the process that will see an ever increasing number of leads being generated, delivering significant new business each and every year to the network.”