The UK-based franchise business has signed a deal with FranGlobal, Asia’s largest franchise reseller, to open 50 massage centres in India, potentially delivering up to $50 million in network revenue.
India is the 10th largest spa market worldwide and valued at $2.13 billion, according to the Global Wellness Economy Monitor (October 2018), a key factor in The Massage Company selecting India as the target for the company’s first international market expansion.
The Massage Company was founded in 2016 by Elliott Walker and Charlie Thompson (pictured).
The first membership-based massage franchise outside the US, the company has centres in Surrey, Kent and Buckinghamshire, with more planned in London, Hampshire and Birmingham within the next year.
Charlie says: “We aim to become the global leader in membership based massage and we consider India to be a sizeable market, which will enable us to achieve this goal.”
FranGlobal has helped international franchise brands such as Subway, Esquires Coffee and Tutor Doctor successfully launch in India.
Company chairman Gaurav Marya says: “Our network of over 70 brokers across India will help us make The Massage Company the leader in membership based massage.
“We will launch The Massage Company at the Master Franchise Show 2019 in June. This is one of the biggest trade shows that we host, drawing in over 50,000 attendees every year, so we’re confident it will make a big impression.”
The Massage Company’s UK centres have so far opened with multiple pre-bookings in place and are already operating in excess of forecasted revenue.
Elliott says: “With the support of high calibre partners such as FranGlobal in countries across the world, we’re confident we can continue our wish to bring regular, high quality massage to the mainstream, transforming views which consider it a one off treatment to massage becoming a vital part of a better, more balanced lifestyle.”