TV financiers seek entrepreneurs

The BBC is once again looking for entrepreneurs to feature in the latest series of Dragons’ Den.

The rules are simple: entrepreneurs ask for a cash investment in return for equity in their business. However, they must get at least the amount they ask for or they will walk away with nothing. The Dragons are prepared to listen to a pitch for any kind of business, but they must be convinced that it will make money.

According to the BBC, ideas, businesses and products that meet some or all of the following criteria stand a good chance of securing the Dragons’ interest:

• A unique selling point: a product that serves a need like nothing else.

• Scalability: something that can be upscaled to make significant money.

• Route to market: a clear way the product can be sold and marketed.

• Mutually beneficial arrangement: what will the Dragons get out of it?

• Exit strategy: a plan of how the entrepreneur/Dragon will exit and make money.

The BBC will be auditioning for the next series throughout the coming months. For an application form email [email protected] or visit www.bbc.co.uk/dragonsden.