World Options unveils new branding

The new look reflects the brand’s ongoing commitment to global growth

World Options, part of the global Fortidia Group, has unveiled a new look – just one element on the launch of a “transformed brand positioning that signals a new era of growth”.

For entrepreneurs looking to break into the multi-billion-pound logistics industry, the rebrand is intended as a powerful signal that the brand is built for the future, powered by people, and ready to scale.

The new look is intended to reflect the brand’s core mission: powering businesses globally through real people who care. For franchise partners, the aim is to provide a more sophisticated, tech-forward, and authoritative identity to take to market.

The new brand pillars directly benefit franchisees in the following ways:

1. A model with no boundaries

The World Options rebrand emphasises its asset-light, scalable model. It has stripped away the traditional barriers to business ownership.

No territory restrictions: Franchisees aren’t limited to a local postcode. The brand enables you to prospect across all 6+ million UK SMEs, giving entrepreneurs a truly national (and global) playground.

Flexibility by design: Because the World Options model is asset-light, franchisees are able to focus on growth, while the brand’s centralised support handles the heavy lifting.

2. The power of “tech-driven”

A key part of the rebrand is World Options’ commitment to being “tech-driven”. Partners will be able to harness a state-of-the-art portal that ensures visibility and efficiency.

The competitive edge: Franchisees can provide customers with a multi-carrier service portfolio and automated reporting tools that make them indispensable to a supply chain.

Continuous investment: World Options is committed to staying at the forefront of the marketplace, so franchisees don’t have to worry about their technology becoming obsolete.

3. Strength in partnerships

The brand’s new identity is rooted in being “stronger together”. As such, partners aren’t just “franchisees”; they are part of a global network present in 57 countries.

Global credibility: Partners can leverage 30 years of expertise and the reputation of a group serving over 850,000 customers.

Expert support: Franchisees are backed by a dedicated UK support team that acts as their advocate, allowing them to focus on building commercial relationships rather than chasing labels.

While the brand design has evolved, World Options is clear that its commitment to franchisee success is stronger than ever. This is evident in its 12-week intensive training offering, described as a structured launchpad for a new business; year-long mentorship, which offers guidance through a business’ first full year of growth; and 24/7 access to the brand’s training portal, ensuring franchisees can stay ahead of the curve.

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