The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
Are exclusive franchise territories preferable to ones with no limits?
The opinion and the answer that matters most here is that of the franchisor you are thinking of joining. There are many ways of defining franchise territories, but there is no ‘right way’, other than the right way for a particular network.
I’m certainly not a fan of territories that are totally exclusive to the franchisee, as that takes away flexibility from the franchisor. Maybe not immediately, but at some point in the future and in various yet unforeseen circumstances the franchisor may want to trade there itself or put in another franchisee.
To have a franchisee ensconced who cannot or will not grow the business to its full potential, for whatever reason, is not good for the franchisee, the franchisor or the rest of the network.
Territories that are exclusive in as much as they comprise the only addresses to which the franchisee can market, sell and provide their goods or services are also impractical.
Enquiries from outside that territory will inevitably come from friends of clients to whom the franchisee has been personally recommended. This is what is known as passive selling and it’s hardly likely that a franchisee is going to pass an opportunity to a colleague if the work is within striking distance of their own base.
All in all, I’d say it’s better to have an ‘area of prime responsibility’ and let the inevitable swings and roundabouts of business life sort things out amicably.
Brian Duckett is chairman of The Franchising Centre, part of the world’s largest network of specialist franchise consultants.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Start your own Blossom Home Care franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Blossom Home Care for further information!
Start your own YO! sushi kiosks franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to YO! sushi kiosks for further information!
Start your own Chop & Wok franchise
Yes
Find Out MoreProfit between 27 to 33% of turnover
Request Free Information
Send a free enquiry to Chop & Wok for further information!
Start your own Woods Russell franchise
Yes
Find Out More£100,000
Request Free Information
Send a free enquiry to Woods Russell for further information!
Start your own Aspray Limited franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Aspray Limited for further information!
Companies to Consider
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Why business coaching is a springboard to franchising success
Added one day ago | 2 min read
-
How to run a successful dessert restaurant
Added 3 days ago | 2 min read
-
Extra Help targets further expansion
Added one week ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news