The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Can a franchisee expand their geographical franchise area?
While the majority of franchise agreements do allocate a territory to franchisees, by no means all do. For management consultancy franchises or where franchisees operate retail premises that do not allocate a territory, franchisees are free to look for customers anywhere.The norm in franchising is for a territory to be allocated, although it is not necessarily an exclusive territory - about 60 per cent of franchisees are granted exclusive territories. The purpose of allocating a territory is usually to require franchisees to concentrate their marketing efforts within their defined territory.If a territory has been allocated, the franchise agreement will almost certainly impose obligations on the franchisee not to seek customers outside their territory - in other words, franchisees cannot actively market outside their territory.Having said that, it would almost certainly be a breach of competition law for franchisees to be prevented from responding to unsolicited enquiries from a customer outside their territory, which is referred to as passive selling.In some franchises franchisors allow franchisees to market outside their territory into neighbouring territories that have not been allocated, at least until a franchisee is found.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Companies to Consider
£1.5 - 2 million
Potential third party
Chop & Wok
Profit between 27 to 33% of turnover
£600,000 to £800,000
At least £8,000
No Letting Go
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
Added one week ago | 2 min read
Added about 2 weeks ago | 2 min read
Added 2 weeks ago | 2 min read
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
What Franchise Newsletter
Keep up to date with all the industry news