The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
Can I advertise or promote my business outside of the marketing support the franchisor offers me?
Louise Harris writes:
Franchisors operate in different ways since they are offering different business models and are at different stages in their development.
Undoubtedly, the web is one of the primary resources for marketing, and typically this needs to be, and is, tightly controlled by the franchisor. Local opportunities should be explored and discussed and there should be clarity about expectations of you as a franchisee.
Your Franchise Operations Manual should guide you on what marketing you can and should do – and what you should refer to your franchisor. Collateral, style, brand guidelines, and routes to market should all be clearly articulated in the manual, along with expectations of monthly or annual spend on marketing. It’s an area that should be regularly updated as different channels are developed, and feedback from franchisee success with those channels is received.
Marketing is an area that is usually both fluid to react to opportunities, and controlled, because the brand is, and should be, protected. A franchisor will have tested the market for what works and produced a strategy for success. In a young business, this will typically be less structured than in an established business, which should be able to provide empirical data about the right channels for marketing.
It is a topic you should explore thoroughly with any prospective franchisor to make sure that you are comfortable with what will be expected of you.
Louise Harris has been in franchising since 2006 and has been both franchisee and franchisor. She runs Franchise Projects, completing critical tasks for franchised businesses.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Start your own activ Digital Marketing Franchise franchise
Yes
Find Out More£60,000 - £120,000
Request Free Information
Send a free enquiry to activ Digital Marketing Franchise for further information!
Start your own Canopy Children’s Nurseries franchise
Yes
Find Out More£100,000+
Request Free Information
Send a free enquiry to Canopy Children’s Nurseries for further information!
Start your own The Fruit and Veg Man franchise
Yes
Find Out More£150,000
Request Free Information
Send a free enquiry to The Fruit and Veg Man for further information!
Start your own The Pantry Cafe & Restaurant franchise
Yes
Find Out More£1,500,000
Request Free Information
Send a free enquiry to The Pantry Cafe & Restaurant for further information!
Start your own Yolé franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Yolé for further information!
Companies to Consider
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
50 franchises with funding plans in 2024
Added one month ago | 2 min read
-
How Fun Fest’s franchisees are achieving £500,000 turnovers
Added one day ago | 2 min read
-
How URBAN went from hometown hero to national name
Added 5 days ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Under 50k
If you have experience and more to invest
Click here -
Over 50k
If budget is not an issue, then don't miss these
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news