The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
How does a franchisor test its business model?
Shelley Nadler writes:
Having developed a business concept, it’s essential at least one pilot or operation should be established by a franchisor in order to ensure the proposed franchise system works in practice.
As a general rule, such pilot tests should be open for at least a year, particularly where seasonal factors have to be taken into account, and preferably two years.
Ideally, there should be more than one pilot test to ensure the franchise business model is robust and to eliminate any distortions arising from the results of one unit through the close attention it receives or the uniqueness of the location.
The aim of running a pilot test is to help understand a wide variety of potential issues and concerns, including whether the business will be successful; how it can be improved; the acceptability and availability of the product or service; the location of outlets; staff selection; the most desirable combination of layout, equipment, décor and design; and opening hours.
A potential franchisee should take great care to ensure pilot testing has been fully and thoroughly carried out. There is a growing trend to start franchising without running pilot tests, particularly when the proposed franchise business relates to a ‘new activity’ that the franchisor does not wish other businesses to copy.
However, the essence of a franchise is that a franchisor is providing a proven, successful business to franchisees.
Shelley Nadler is a legal director in Bird & Bird’s international franchising team and has many years’ experience of advising on all aspects of franchising.
You might also be interested in
![Author: Vincent Anthony Author: Vincent Anthony](/images/made/15a98ba108c60ca5852ed10cddec73bd16bc798c.jpg)
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
![Author: Louise Harris Author: Louise Harris](/images/made/81463d158e3d961e27c0ebcdf232b7072d2f3fdf.jpg)
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
![Author: Shelley Nadler Author: Shelley Nadler](/images/made/30ede99be89f361526162856856bd0d4018f3a4b.jpg)
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
![Author: Alan Wilkinson Author: Alan Wilkinson](/images/made/65741c6bb70d1e745499072da5482c43f7dea846.jpg)
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
![Dyno-Rod Plumbing logo](/images/made/images/uploads/companies/Dyno-Rod_Logo_75_75_s.jpg)
Start your own Dyno-Rod Plumbing franchise
Yes
Find Out MoreN/A
![Dyno-Rod Plumbing logo](/images/made/images/uploads/companies/Dyno-Rod_Logo_75_75.jpg)
Request Free Information
Send a free enquiry to Dyno-Rod Plumbing for further information!
![Blossom Home Care logo](/images/made/images/uploads/companies/Blossom_Home_Care_logo_1_75_75_s.jpg)
Start your own Blossom Home Care franchise
Yes
Find Out MoreN/A
![Blossom Home Care logo](/images/made/images/uploads/companies/Blossom_Home_Care_logo_1_75_75.jpg)
Request Free Information
Send a free enquiry to Blossom Home Care for further information!
![PACK & SEND logo](/images/made/images/uploads/companies/Pack--Send_75_75_s.png)
Start your own PACK & SEND franchise
Yes
Find Out MoreN/A
![PACK & SEND logo](/images/made/images/uploads/companies/Pack--Send_75_75.png)
Request Free Information
Send a free enquiry to PACK & SEND for further information!
![Just Clear logo](/images/made/images/uploads/companies/jc_wf_logos_10.10.22-03_(1)__75_75_s.jpg)
Start your own Just Clear franchise
Yes
Find Out MoreN/A
![Just Clear logo](/images/made/images/uploads/companies/jc_wf_logos_10.10.22-03_(1)__75_75.jpg)
Request Free Information
Send a free enquiry to Just Clear for further information!
![Aspray Limited logo](/images/made/images/uploads/companies/Untitled_design_(3)_75_75_s.jpg)
Start your own Aspray Limited franchise
Yes
Find Out MoreN/A
![Aspray Limited logo](/images/made/images/uploads/companies/Untitled_design_(3)_75_75.jpg)
Request Free Information
Send a free enquiry to Aspray Limited for further information!
Companies to Consider
![Newsletter Signup](https://cdn.what-franchise.com/assets/images/misc/sidebar-newletter.jpg)
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Everything you need to know about the health and beauty industry in 2024
Added 4 days ago | 2 min read
-
How to win a franchise award
Added one week ago | 2 min read
-
7 franchise brands with low-cost operations
Added 2 weeks ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news