The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
How many pilot franchises should a franchisor run to prove its system is viable?
It’s worth pointing out that there are two things that need to be piloted before thinking about franchising a business. The first is the business concept, the second is the franchise. In most cases, when businesses approach consultants like ourselves to see if they can operate as a franchise they will have proven the concept by having one or more company owned outlets operating successfully. Sometimes people come to us with little more than an idea, in which case they need to operate that business themselves - in the format in which they intend to franchise it - for at least a year, and ideally up to three years, before preparing to franchise it. Once the concept is proven, it still needs to be adapted for franchising and those adaptations need to be tested and piloted in locations that match those likely to be franchised with people who match those likely to be franchisees. In an ideal world, at least three pilots over a period of at least at a year should be sufficient to measure consistency of operation and ensure that properly selected future franchisees are likely to be successful. If there is only one pilot, the outlet may succeed or fail simply because of the location or the operator.
You might also be interested in

Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more

Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more

Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more

Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Start your own Platinum Property Partners franchise
Yes
Find Out More£50,000 to £150,000
Request Free Information
Send a free enquiry to Platinum Property Partners for further information!

Start your own Treatz Desserts franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Treatz Desserts for further information!
_75_75_s.jpg)
Start your own Certax Accounting franchise
Yes
Find Out More£92,000
_75_75.jpg)
Request Free Information
Send a free enquiry to Certax Accounting for further information!

Start your own Yolé franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Yolé for further information!

Start your own Trail Runners franchise
Yes
Find Out More£40,000

Request Free Information
Send a free enquiry to Trail Runners for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
50 franchise brands with training programmes in 2025
Added 3 months ago | 2 min read
-
Why choosing the right shipping partner matters
Added about 2 months ago | 2 min read
-
How the Renters’ Reform Bill is creating opportunities for property professionals
Added 2 months ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Under 50k
If you have experience and more to invest
Click here -
Over 50k
If budget is not an issue, then don't miss these
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news