The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
How many pilot franchises should a franchisor run to prove its system is viable?
It’s worth pointing out that there are two things that need to be piloted before thinking about franchising a business. The first is the business concept, the second is the franchise. In most cases, when businesses approach consultants like ourselves to see if they can operate as a franchise they will have proven the concept by having one or more company owned outlets operating successfully. Sometimes people come to us with little more than an idea, in which case they need to operate that business themselves - in the format in which they intend to franchise it - for at least a year, and ideally up to three years, before preparing to franchise it. Once the concept is proven, it still needs to be adapted for franchising and those adaptations need to be tested and piloted in locations that match those likely to be franchised with people who match those likely to be franchisees. In an ideal world, at least three pilots over a period of at least at a year should be sufficient to measure consistency of operation and ensure that properly selected future franchisees are likely to be successful. If there is only one pilot, the outlet may succeed or fail simply because of the location or the operator.
You might also be interested in

Answered by Shelley Nadler
Shelley Nadler writes: There are two main types of franchise fee paid to the franchisor in a... read more

Answered by Alan Wilkinson
Alan Wilkinson writes: The short answer is no. The interesting bit is why a franchisee should actually... read more

Answered by Louise Harris
Louise Harris writes: This question is one that many have explored and much has been written on... read more

Answered by John Pratt
John Pratt writes: Virtually all franchise agreements are granted for a specific term and either contain an... read more
Exciting Franchise Opportunities
_75_36_s.jpg)
Start your own BT Local Business franchise
Yes
Find Out More£1-2m t/o, 10-20% profit
_75_36.jpg)
Request Free Information
Send a free enquiry to BT Local Business for further information!

Start your own Schmidt Kitchens franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Schmidt Kitchens for further information!

Start your own Laser Clinics United Kingdom franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Laser Clinics United Kingdom for further information!

Start your own I Am Döner franchise
Yes
Find Out More£10,000+VAT turnover per week, 20%...

Request Free Information
Send a free enquiry to I Am Döner for further information!

Start your own Garolla franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Garolla for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Brexit property investment myths BUSTED!
Added 3 years ago | 2 min read
-
Top tips for mastering expos
Added about 2 days ago | 2 min read
-
Franchises to give you the life you want
Added 2 days ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news