The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
How’s a franchise location evaluated?
Louise Harris writes:
A franchise location, or territory, can be based on a number of criteria, including number of people living there (possibly categorised into social bands), average pet owner figures, number of commercial and/or residential properties, number of local businesses, distance from another fast food restaurant, ageing population data, etc.
In the case of a retail premises, there should be a guide on passing footfall or similar measures that help build the ‘perfect’ location. A franchisor should always be open about this and it’s important you understand, when buying the franchise, the nature of your territory.
The location should be based on the best information available. In a young franchise (new or with only a few sites open), this information should have been informed by a pilot franchise, but should be developed by the franchisor as more analysis on a successful (or indeed unsuccessful) territory can be made.
Even when that data has been gathered, the franchisor is unlikely to make any guarantee of success. You should be asked to research your area and satisfy yourself there is both a need and sufficient territory to satisfy the goals of the business, either set by the franchisor or you.
Louise Harris is the former franchisor of Wilkins Chimney Sweep. She’s also been a franchisee and franchise induction and support training provider.
You might also be interested in

Answered by Shelley Nadler
Shelley Nadler writes: There are two main types of franchise fee paid to the franchisor in a... read more

Answered by Alan Wilkinson
Alan Wilkinson writes: The short answer is no. The interesting bit is why a franchisee should actually... read more

Answered by Louise Harris
Louise Harris writes: This question is one that many have explored and much has been written on... read more

Answered by John Pratt
John Pratt writes: Virtually all franchise agreements are granted for a specific term and either contain an... read more
Exciting Franchise Opportunities

Start your own Bark Busters Dog Training franchise
Yes
Find Out More£70,000-plus per annum

Request Free Information
Send a free enquiry to Bark Busters Dog Training for further information!
_75_75_s.jpg)
Start your own Walfinch franchise
Yes
Find Out More£410,000
_75_75.jpg)
Request Free Information
Send a free enquiry to Walfinch for further information!
_75_36_s.jpg)
Start your own BT Local Business franchise
Yes
Find Out More£1-2m t/o, 10-20% profit
_75_36.jpg)
Request Free Information
Send a free enquiry to BT Local Business for further information!

Start your own Garolla franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Garolla for further information!

Start your own Rassam’s Creamery franchise
Yes
Find Out More£500,000-£1m, bottom line 20%+

Request Free Information
Send a free enquiry to Rassam’s Creamery for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Brexit property investment myths BUSTED!
Added 3 years ago | 2 min read
-
“Franchising transformed our lives”
Added 13 hours ago | 2 min read
-
Confronting conflict at work
Added one day ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news