The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
How’s a franchise location evaluated?
Louise Harris writes:
A franchise location, or territory, can be based on a number of criteria, including number of people living there (possibly categorised into social bands), average pet owner figures, number of commercial and/or residential properties, number of local businesses, distance from another fast food restaurant, ageing population data, etc.
In the case of a retail premises, there should be a guide on passing footfall or similar measures that help build the ‘perfect’ location. A franchisor should always be open about this and it’s important you understand, when buying the franchise, the nature of your territory.
The location should be based on the best information available. In a young franchise (new or with only a few sites open), this information should have been informed by a pilot franchise, but should be developed by the franchisor as more analysis on a successful (or indeed unsuccessful) territory can be made.
Even when that data has been gathered, the franchisor is unlikely to make any guarantee of success. You should be asked to research your area and satisfy yourself there is both a need and sufficient territory to satisfy the goals of the business, either set by the franchisor or you.
Louise Harris is the former franchisor of Wilkins Chimney Sweep. She’s also been a franchisee and franchise induction and support training provider.
You might also be interested in

Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more

Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more

Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more

Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities

Start your own Barking Mad Franchise franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Barking Mad Franchise for further information!

Start your own Lumi SKN Clinics franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Lumi SKN Clinics for further information!

Start your own Henry Sykes Auctions Franchise franchise
Yes
Find Out More£200,000

Request Free Information
Send a free enquiry to Henry Sykes Auctions Franchise for further information!

Start your own Snap Fitness franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Snap Fitness for further information!

Start your own Paris Baguette franchise
Yes
Find Out MoreN/A

Request Free Information
Send a free enquiry to Paris Baguette for further information!
Companies to Consider

Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
50 franchise brands with training programmes in 2025
Added 4 months ago | 2 min read
-
Franchise funding: How to beat the banks
Added 3 days ago | 2 min read
-
Franchise agreements: How to navigate territory rights
Added 3 weeks ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Under 50k
If you have experience and more to invest
Click here -
Over 50k
If budget is not an issue, then don't miss these
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
COPYRIGHT © 2025 ARTICHOKE MEDIA LTD Registered in England and Wales No 14769147 Registered Office Address: Jubilee House, 92 Lincoln Road, Peterborough, PE1 2SN
With the publication of Getting Started in Franchising, What-Franchise.com is not offering legal, financial or any other professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialised fields before acting on any information published herein. The views and opinions expressed in Getting Started in Franchising are those of the author(s) and do not necessarily reflect the views and opinions of What-Franchise.com members or staff.
What Franchise Newsletter
Keep up to date with all the industry news