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I want to own a franchise, but don’t want to sell the product myself. Is this possible?
There are many franchise opportunities where the franchisee manages a team of people. So if you are a good administrator or motivator, but don’t like selling, you could employ a good salesperson, or salespeople, if the franchisor’s business model allows for that. However, you will probably have to go through the sales training provided by the franchisor because, as the principal of the business, you need to understand everything about it. Similarly, you would have to learn how to deliver the service, even if you weren’t going to be doing so on a day-to-day basis. Some franchise offerings claim that ‘no selling is required’, but I’ve yet to see one where that is true. Even if the franchisor provides all the enquiries, or indeed closed sales, the franchisee still has to do the job properly and look for opportunities to upsell, cross-sell or get referrals. Every business owner has to sell something. Even if it’s not products and services to end users, they have to sell themselves to the public, their staff, and their bank manager. Few franchisees succeed if they stay in the office doing paperwork, so if you’re a shrinking violet I’d think twice about becoming a franchisee, or indeed about starting a business of any sort.
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