The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
Is granting a franchise the same as granting a licence to trade under another company’s name?
Partly. A big part of franchising is the franchisor’s brand and franchisors do, or should, work very hard at ensuring their brand is well recognised in the market place in which they operate - that is what franchisees are paying for. Secondly, franchisors like to create a common image so that customers do not know whether they are dealing with the franchisor or franchisees. While lawyers may not like this because it blurs the lines between who is liable to customers, the marketing men love it. From a franchisor’s perspective, if you are allowing somebody to use your brand and hold themselves out to the outside world that they are the franchisee, then clearly a simple licence to use the franchisor’s trade name is not enough. Franchisors regulate to a very high degree every aspect of the franchisee’s business so as to ensure the reputation of the franchisor is maintained and franchisees do not do anything that could have a negative effect either on the franchisor’s reputation or the reputation of other franchisees. As a result franchise agreements, when linked to the provisions of the operations manual, are much more complex than a simple licence agreement.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Start your own Chrysalis Partners franchise
Yes
Find Out MoreTo be discussed
Request Free Information
Send a free enquiry to Chrysalis Partners for further information!
Start your own The Urban Chocolatier franchise
Yes
Find Out More£872,000
Request Free Information
Send a free enquiry to The Urban Chocolatier for further information!
Start your own Black Rooster Peri Peri franchise
Yes
Find Out MoreROI within 18 months with an average net...
Request Free Information
Send a free enquiry to Black Rooster Peri Peri for further information!
Start your own PACK & SEND franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to PACK & SEND for further information!
Start your own Post & Packing franchise
Yes
Find Out More265,000
Request Free Information
Send a free enquiry to Post & Packing for further information!
Companies to Consider
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
Why business coaching is a springboard to franchising success
Added 2 days ago | 2 min read
-
How to run a successful dessert restaurant
Added 4 days ago | 2 min read
-
Extra Help targets further expansion
Added one week ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news