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What forms does a franchisor’s ‘ongoing support’ take?
Franchisors provide two types of support. First, the initial support to enable the franchisee to get up and running. This will consist of the initial training, supply of initial stock, a launch and promotion package and a manual, as well as an initial stock of stationery and, perhaps, some help finding premises. Secondly, the franchisor will provide ongoing support during the term of the franchise. Certainly, franchisors should provide continuing training to franchisees to make sure that they maintain appropriate standards. Franchisors will also provide updates to the manual. In addition, you would expect franchisors to provide continuing support, either through telephone, on-site or internet assistance, because franchisees need to be able to make use of the franchisor’s experience and expertise to resolve issues that arise during the franchise. Franchisees would also expect franchisors to provide marketing materials and back-up, normally in return for the payment of a marketing levy.
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