The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Close
What is a franchisor’s intellectual property?
Usually a franchisor’s intellectual property consists of three elements. First the brand, second the documentation it produces and thirdly its technical knowledge and experience.
In terms of the brand, the great majority of franchisors obtain a registered trade mark. It is generally important for the brand to be registered at the Trade Mark Registry because this gives added protection to the franchisor and its franchisees that somebody will not come along and claim that they own the brand, with the result that franchisees have to rebrand. In relation to the documentation prepared by the franchisor, generally franchisors have copyright in that documentation. The most important document is the manual and usually franchisors put copyright notices on each page of it, even though that is not technically necessary. The franchisors do not have to take any action to protect their copyright in this country - it arises automatically.
Thirdly, franchisors have know how/confidential information that they want to protect in relation to their system. Most of that know how is set out in the manual, but it can be provided through seminars, technical bulletins and other sources. Know how is protected by imposing an obligation on franchisees to keep it confidential.
You might also be interested in
Answered by Vincent Anthony
Vincent Anthony writes: The property market has wide appeal because it is relevant to everyone: we all... read more
Answered by Louise Harris
Louise Harris writes: Richness or wealth is relative. We always want more, I guess. So, what is... read more
Answered by Shelley Nadler
Shelley Nadler writes: A concern that businesses may have when deciding to franchise their business, is the... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: There are two elements to consider here. First is the franchise fee itself, and... read more
Exciting Franchise Opportunities
Start your own The Alley franchise
Yes
Find Out MoreN/A
We're sorry, this franchise is no longer seeking applicants.
Click here to find other Food & Beverage franchisesStart your own World Options franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to World Options for further information!
Start your own Mail Boxes Etc. franchise
Yes
Find Out MoreN/A
Request Free Information
Send a free enquiry to Mail Boxes Etc. for further information!
Start your own Canopy Children’s Nurseries franchise
Yes
Find Out More£100,000+
Request Free Information
Send a free enquiry to Canopy Children’s Nurseries for further information!
Start your own Just Shutters Business franchise
Yes
Find Out More£50,000 - £100,000 profit
Request Free Information
Send a free enquiry to Just Shutters Business for further information!
Companies to Consider
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
-
A ‘workout’ plan to build and maintain a successful fitness franchise
Added one month ago | 2 min read
-
5 reasons why you should invest in Mathnasium
Added about 2 months ago | 2 min read
-
5 minutes with Greg Renk MD at care franchise Walfinch
Added about 2 months ago | 2 min read
Franchises by Minimum Investment
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
-
Under 10k
Starting a franchise doesn't have to be costly
Click here -
Under 20k
A mid-range investment for the more experienced
Click here -
Over 50k
If budget is not an issue, then don't miss these.
Click here -
Local Franchises
Find the perfect franchise in a location to suit you
Click here
What Franchise Newsletter
Keep up to date with all the industry news