The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.
By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.
You also agree to receive further newsletter email marketing from What Franchise.
Who is responsible for new product development?
Most definitely the franchisor, but that doesn’t mean franchisees cannot come up with good ideas. The franchisor is responsible for developing and continuously improving the business system that is the subject of the franchise. The franchisee is responsible for operating that system correctly on a day-today basis. Franchisors collect a small percentage of all their franchisees’ incomes and devote some of this to providing central services. The most common of these is development of marketing materials and PR campaigns, but new product research and development is also vital if the network is to remain at the forefront of activity in its sector. Ideas for new products can come from anywhere, and indeed many franchisors set up a sub-committee of their franchisees to brainstorm and discuss ideas. It’s wellknown franchising folklore that the idea for the Big Mac and Filet-o-Fish came from McDonald’s franchisees.
You might also be interested in
Answered by Phil Archer
Phil Archer writes: The Bounce Back and CIBILs loans brought in last spring originally replaced the Enterprise... read more
Answered by John Pratt
John Pratt writes: First, you have to work out who is responsible for the poor performance because... read more
Answered by Louise Harris
Louise Harris writes: In respect of renewal fees, every franchise is different. Prospective franchisees are guided to... read more
Answered by Alan Wilkinson
Alan Wilkinson writes: An experienced franchisor will know what works and what doesn’t work when marketing its... read more
Exciting Franchise Opportunities
Companies to Consider
Fresh Car Valeting
Jackson Fire & Security
Right at Home UK
In excess of £70,000
Third party and personal investment
Ask for more information
Radfield Home Care
Business Sales Plus
Get expert franchising news delivered straight to your inbox
Franchise news, advice and new opportunities delivered weekly.
Must Read Articles
Added 2 years ago | 2 min read
Added 8 hours ago | 2 min read
Added 3 days ago | 2 min read
Find your next business opportunity
Search 100s of UK franchises and become your own boss today.
What Franchise Newsletter
Keep up to date with all the industry news