Will a franchisor provide me with local marketing support?

The type and amount of support will vary from franchisor to franchisor. At its simplest, it may just be examples of adverts that you are free to place in whichever media you choose. These examples will be laid out in the operations manual and will probably have the type styles and pantone numbers (ie, colours) specified - this will certainly be the case if the franchisor’s logo is being used.Other franchisors will provide you with a central advert booking service, which they either run themselves or sub-contract to a media buying agency. Such a service will advise you on the most appropriate local media for your product or service, and enable you to get the best rates. Most franchisors will collect fees from all the franchisees in the system and use the funds to place advertising in national and regional media - sometimes they may use the fund to pay for all the advertising in the local media too.Above all else, franchisors should know better than anyone what sort of advertising works best for their franchisees. Sometimes the best support they can give you is to stop you wasting your money on useless schemes and help you to prepare an effective media plan and marketing budget for your business.