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Why exhibitions are must-attend events for prospective franchisees

Why exhibitions are must-attend events for prospective franchisees

Attending a franchise exhibition is a necessary part of a prospective franchisee’s research

If you’re considering franchising as a career option, then start the year right by attending a franchise exhibition. The British Franchise Association puts its name to numerous exhibitions in order to provide a space for people to meet accredited businesses and speak with industry professionals. Furthermore, it’s a chance to connect with brands face to face, understand their values and check compatibility.

Great opportunity

Ryan Rubertazzi, Vodafone’s head of commercial management & franchise, agrees.

“Whether you’re taking your first steps into franchising or are a seasoned pro, attending a franchise exhibition is always useful,” he says. “Not only is it a great opportunity for you to meet us, but it’s also a great opportunity for us to meet you.”

Don’t rush your decision

Deciding to become a franchisee essentially means you’re buying a proven business model that you will mirror in a territory of your own. So entering into an agreement with a franchisor should not be taken lightly, as after signing a contract you must abide by the rules, processes and vision set out by the franchisor.

No amount of online research can replace meeting with a franchisor in person. While it’s important to conduct research online, it’s always wise to check whether a franchisor is attending an exhibition, so you can organise a one-on-one meeting in order to gain further insight into the business.

Good working relationship

Ryan says a face-to-face meeting can be just as important for the franchisor as it is for the prospective franchisee: “We consider our franchisees to be our business partners and the most important part of a business partnership is to have a good working relationship.

“By attending a franchise exhibition, you can meet our team and get the chance to figure out if we’re the right fit for you and if you’re the right fit for us. It’s also a great opportunity to ask us all those burning questions you might have.”

Franchise exhibitions offer more than the chance to connect with brands that meet the standards of the bfa. They also feature a variety of advice zones and seminars. Furthermore, bfa accredited affiliates, such as solicitors, consultants and banks, exhibit in order to provide guidance, answer important questions and offer advice.

For more information about the British Franchise Association visit

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