The franchise industry provides a proven career path for women, according to Encouraging Women into Franchising
For a long time, business was seen as a cut-throat world of competitiveness.
But over the last 10 years a group of people have been quietly advocating the place of women in franchising, which is proving to be beneficial in rethinking how businesses can work better.
For anyone unfamiliar with the concept of franchising, in its simplest form it’s a business model developed by the franchisor that has been proven to work.
You choose the sector you want to work in, invest in the franchise which suits you and the franchisor provides you with the business opportunity, training and support for success.
The boardroom is no longer reserved for men in grey suits, but has opened up to women who are passionate about all types of careers. Traditional ‘women’s careers’ are not the only option for women who want more from their working life.
If you want to own an electrical engineering, plumbing or other services-based business, do it. If you want to own a van-based business, go for it. If you want to invest in a business that combines creativity with a practical, hands-on approach, you can.
Having the ability to choose when and how you work enhances productivity and job satisfaction.
For a long time, the choice of working part-time, or hours to suit your life, has been reserved for, well, anyone other than you, right? But now you can take control of your working week and fit it around the life you want to live.
Want to spend more time investing in your hobbies? You can. Want to use your skills to give back to the community? You can. Want to balance your work around your family? You can.
It’s long been reported there are still managers who avoid employing women of a ‘certain age’ in case they waltz off to have a family.
Through franchising, you are your own boss, answerable to your business goals and business plan. How you achieve those, using the franchise model, is entirely in your hands.
Franchising isn’t the cut throat industry you might have envisioned. In fact, most people in the sector want to see more women feeling a part of the industry - either at a franchisor level or as a franchisee.
Franchisors are the original business developer, who had a brilliant idea and turned it into a successful business. They expanded their business by developing the model for others, who are prepared to follow the system and help build the brand.
Franchisees see the potential of the system in the context of their own business goals. They can run their own business using the brand, guidelines and with the training and support from both the franchisor and other franchisees in the network.
Networking with other franchisors, franchisees or franchise experts gives you access to a group of people ready to celebrate your successes.
This is why organisations like EWIF hold regular regional events, an annual conference and its glitzy annual awards. By coming together, we stand stronger. In standing stronger, we empower each other. What more could you want for your own business venture?
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