The information you submit via our enquiry form is shared only with the franchise business(es) that you have selected.

The franchise business will contact you by means of email and/ or telephone only to the email address and phone number you have provided.

By submitting the enquiry form you are consenting to send your personal information to the selected franchise business.

You also agree to receive further newsletter email marketing from What Franchise.

Close

Why the British Franchise Association’s industry involvement is evolving

Why the British Franchise Association’s industry involvement is evolving

Engagement is at the heart of what we’re trying to become as an organisation

We talk a lot about ‘engagement’ at the British Franchise Association. Last year, I announced my big three objectives, which were growth, promotion of franchising and engagement, so you can see it’s right at the very top of my list of priorities.

I thought it would be good to explore why this is so important for me personally, for us as an organisation and for the wider industry.

The reason engagement is such an area of focus for me and the association is that it’s key for all of us, both online and in real life.

Building relationships

Inviting feedback and engaging in dialogue is how you build and strengthen relationships.

Particularly in these times, where so many of us are working remotely, the building of an online community with shared goals can be incredibly powerful, from lobbying governments to crowdfunding investment. Now, more than ever, it can start with a click and end up changing the world.

We place so much value on engagement as a concept because it’s at the heart of what we’re trying to become as an organisation.

Organic transformation

Our foundations are in standards and I believe that, while this was necessary for the industry and we will never lose sight of this core guiding principle, it’s time for the bfa to evolve.

As part of this organic transformation, we’re building on the way in which we communicate, whether that’s online, through the virtual events we’re holding and, when the time comes for us to return to them, through face-to-face events and meetings.

My vision for the bfa is an organisation that keeps a focus on all the important factors our members look to us for, but that actively invites a two-way dialogue.

I see us as a hub where the whole industry can share information and participate in meaningful dialogue.

I would like to pause for a moment and think about the word ‘meaningful’ too.

We recently posted an exercise we carried out in a team meeting around what each member would have as a topic at their own TED Talk.

The exercise was only a bit of fun, but we posted it on LinkedIn and it became a fascinating thread due to the contributions of others. Ideas have been shared and it’s sparked some exciting discussions about potential ideas for future content too.

Reaching out to non-members

We’re also making a bigger effort to engage with those outside our membership.

During the pandemic, we’ve been operating the Franchise Collective, a support forum on LinkedIn for all franchisors, not just bfa members.

We also run our Buy a Franchise seminars aimed at those new to the world of franchising and considering their options.

We will continue to expand these services. In the meantime, we warmly invite discussion, no matter what stage you’re at in your franchise journey.

The author

Pip Wilkins is CEO of the British Franchise Association

Exciting Franchise Opportunities

Amigos Burgers and Shakes logo

Start your own Amigos Burgers and Shakes franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£480,000 - £1m (from 14% profit)

Request Free Information
Find Out More
Amigos Burgers and Shakes logo

Request Free Information

Send a free enquiry to Amigos Burgers and Shakes for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Stickbug logo

Start your own Stickbug franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More

We're sorry, this franchise is no longer seeking applicants.

Click here to find other Food & Beverage franchises
Blossom Home Care logo

Start your own Blossom Home Care franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

£800,000 turnover

Request Free Information
Find Out More
Blossom Home Care logo

Request Free Information

Send a free enquiry to Blossom Home Care for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Burger Drop logo

Start your own Burger Drop franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

N/A

Request Free Information
Find Out More
Burger Drop logo

Request Free Information

Send a free enquiry to Burger Drop for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
Brokerplan Academy logo

Start your own Brokerplan Academy franchise

Profit Chart
Funding Support Available ? Help is available. Check out our franchising funds guide.

Yes

Find Out More
Expected Revenue After 2 Years

80,000

Request Free Information
Find Out More
Brokerplan Academy logo

Request Free Information

Send a free enquiry to Brokerplan Academy for further information!

By sharing your email, you're agreeing to our privacy policy, cookie policy and terms & conditions.
View all opportunities