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Leading edge

Leading edge

Science-based elderly home care is coming to the UK

Home Care Assistance, based in San Francisco, California, claims to be ‘changing the way the world ages’ with its innovative, science-based approach to in-home care for the elderly.

The company is revolutionising the home care market across the globe with innovative care programmes based on scientific research and studies.

Master franchise

Home Care Assistance already provides these proprietary programmes in the United States, Canada and Australia with great success. And now it plans to develop the UK market via a master franchise relationship with a highly compatible entity or individual that shares the company’s high standards for innovative, quality care and superior business results.

Barbara Schuh, the company’s vice president of franchise operations, says: “The UK market is one of our highest strategic priorities. We would like to meet with master franchise candidates that are passionate about the success and care of others and can develop our innovative brand at a high level in the UK.”

Home Care Assistance’s Balanced Care Method is a proactive holistic programme that promotes healthy diet, physical exercise, mental stimulation, socialisation and a sense of purpose. It’s unique because it focuses as much on quality of life as longevity.

The Balanced Care Method is an evidence-based programme built on studies that demonstrate only one third of our longevity is based on genetics and two thirds on lifestyle factors within our control. Home Care Assistance caregivers are trained in the method.

The company’s Cognitive Therapeutics Method is an activity-based programme designed to promote brain health and improve quality of life through cognitively stimulating activities. It’s a complement to the Balanced Care Method and is a component of a multi-pronged approach to healthy ageing, specifically focused on the brain.

The programme aims to improve the quality of life in clients through a holistic approach incorporating positive lifestyle improvements, as well as personalised, one on one activities that engage the main cognitive domains of the brain. Activities target more than just memory and engage other cognitive functions, including the executive functioning, attention, language and visual spatial domains.

These specialised methods and programmes help Home Care Assistance stand out as a leading edge senior care brand and provider.

Growing demand

In the UK, there are currently 65 million residents. Demographic projections indicate the elderly population will make up about one fourth of the entire UK population by 2035. As the ageing population continues to expand, the demand for in-home care services will grow.

Home Care Assistance offers clear brand differentiation via its innovative, science-based approach to ageing and distinctive business model. The success of the proven franchise is due to the expert training and support for Home Care Assistance franchisees and passion to serve the elderly with kindness, respect and compassion.

For the past eight years, Home Care Assistance has been ranked in Entrepreneur magazine’s Franchise 500 list of top franchise systems. It’s also been selected as an Inc 5000 fastest growing company for 10 consecutive years.

Considering the growth of Home Care Assistance and the company’s accomplishments, this offers a rare and compelling business opportunity for a master franchise owner in the UK.

At a glance Home Care Assistance

Established: 2002

Location of units: USA, Canada and Australia

Investment range: UK master franchise rights and total start-up investment estimated at approximately £700,000- £1 million

Minimum required capital: £700,000- £1 million


Contact: Robert Shaw, managing director of global development