Visiting Angels puts its carers at the heart of the business, leading to great staff retention and impressive growth for franchisees
The number one question that you need to ask a home care franchisor is this: how can you help me find staff?
During the past 10 years, there’s been a dramatic increase in the number of franchise opportunities in the home care sector. An ageing population, pressure on the NHS and resistance to going into residential care have led to a huge growing demand for in-home care providers.
But, at the same time as this increased potential for businesses providing home care, the US has seen a reduction in people wanting to work in the sector, with media and industry commentators highlighting that it’s harder than it’s ever been to recruit care staff.
The value of quality homecare
Many home care franchisees choose this sector because they can build a satisfying business making a difference to people in their local community. To do this, you need to be differentiated as an employer. Put simply, if you can’t find staff in your local market, you won’t be able to build your business.
There are dozens of care franchise opportunities, all with subtle differences between the models that they operate, but Visiting Angels is the UK’s first carer-centric home care franchise. When founder Dan Archer brought the business to market in 2017, he knew that having enough quality care staff would be key to its success.
Dan says: “Our business is carer-centric; we are the first home care provider in the UK to make carers the most important people in the business. This has given us a significant advantage both during and coming out of COVID-19. Our market-leading staff retention means that each client sees a limited number of carers, meaning fewer people going into their homes. Not all care businesses work like this – we’ve had staff available when many other care providers have been struggling to find them.”
A flourishing business model
When considering a franchise, Visiting Angels recommends that prospective franchisees should ensure that the business opportunity has flourished during the last few years. Visiting Angels is one of the fastest-growing care businesses in the UK and a runner up in the bfa Franchisor of the Year awards 2021, as an emerging franchisor.
Dan says: “To be differentiated as an employer, you need help with marketing job vacancies, support in selection and recruitment of candidates, assistance with an onboarding process which bakes in loyalty and innovation, and on retention techniques, to encourage staff to stay. In short, you need a franchisor who recognises what the problems are and helps you to succeed. You need a franchisor who is carer-centric.”
The Visiting Angels model has unique strategies for recruitment and, most importantly, retention of carers. This gives their franchisees a competitive advantage and helps them to grow faster.
Visiting Angels is a substantial, premises-based management franchise with the potential for a multi-million-pound turnover. You will need £30,000-£50,000 of your own money and the ability to borrow up £50,000- £70,000 more to start a business.
For a franchise information pack and an illustrative trading projection, please call Dan Archer on 07584 178458.
At a glance
US 1998, UK 2017
Number of franchised outlets:
70-plus worldwide, 24 UK
Location of units:
Minimum required capital:
Dan Archer, 07584 178458